Tag Archives: Strategy

The Guinness Book of World Records’ Greatest Salesperson’s Strategy for Generating More Business

Sales Guide

Kristen TepperApril 7, 2015 If you’re in the auto industry or really any industry, as a salesperson, you should probably know the name Joe Girard. But in the off chance you do not, let me give you a quick background on him. He sold cars for a Chevrolet dealership for 14 years, and in that time he sold … Continue reading The Guinness Book of World Records’ Greatest Salesperson’s Strategy for Generating More Business →

8 Terms Every Business Should Know When Developing a Customer Identity Management Strategy

Business Effectiveness

Reeyaz HamiraniApril 3, 2015 Advances in marketing technology and databases have fundamentally changed how businesses learn about consumers and maintain relationships with their customers. The more brands are able to understand about their customers on a granular level, the more effective they are at marketing to said customers. This granular level of understanding is achieved … Continue reading 8 Terms Every Business Should Know When Developing a Customer Identity Management Strategy →

5 Ways to Use Data to Inform Your Social Media Marketing Strategy

Social Media Marketing

Brian HonigmanApril 2, 2015 As illustrated in last week’s post, being data focused can help support your intuition as a marketer and ensure your efforts are reaping results for your business. The same logic applies to your social media presence as data can highlight what’s working and what isn’t on each channel you’re active on. … Continue reading 5 Ways to Use Data to Inform Your Social Media Marketing Strategy →

This Time It’s Personal: An Email Personalization Strategy Face-Off

Strategy

Business.comMarch 31, 2015 As marketing automation and email programs continue to grow, so do our lists and the number of emails we’re sending. We can’t keep growing our lists without segmenting and providing relevant, personal content. People sign up for your company’s emails for one reason: you have something they want. That something might be … Continue reading This Time It’s Personal: An Email Personalization Strategy Face-Off →

Google Adds App Install Ads To Display Network, Video Install Ads, New Bidding Strategy

Ad Campaigns

Enhancements are designed to extend reach, boost engagement and focus on customer lifetime value. Ginny Marvin on March 31, 2015 Google announced several updates to its app install and app engagement ad offerings Tuesday. App install ads have been made available on the search network, YouTube and AdMob networks over the past year, and now Google … Continue reading Google Adds App Install Ads To Display Network, Video Install Ads, New Bidding Strategy →

Want a Lead Generation Strategy for Dealing with Critics? Let them Pay

Leads Generation

Lawrence AndersonMarch 28, 2015 No, it’s not ‘make them pay.’ It’s ‘let them pay.’ Because if you nobody ever noticed, all critics ever do is actually make claims that counter the claims of your marketers and lead generators. And like you, it takes a lot to maintain their position. Why not structure your lead generation … Continue reading Want a Lead Generation Strategy for Dealing with Critics? Let them Pay →

Fuel Your Instagram Strategy With These Tips [Infographic]

Instagram Marketing

Bob HutchinsMarch 25, 2015 Move over Facebook. According to a new infographic from Salesforce, “Instagram users are 58x more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users.” Want to ramp up your Instagram strategy? Here are the Instagram tips and statistics you need … Continue reading Fuel Your Instagram Strategy With These Tips [Infographic] →

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