Personal Branding BlogMarch 25, 2015 The luckier salespeople are provided with decent sales training, but there is always room for improvement. Many trainers insist on memorizing scripts and practicing role-play. The problem with this is that the salespeople who excel are anything but average, but this type of training is for the average person. So … Continue reading Adapt Sales Strategy to Your Style to Improve Results
Dana ChenMarch 24, 2015 Content strategy shouldn’t be a guessing game. You need a long-term mindset, data-driven insights and a secure knowledge of your audience. Here are 10 insights you need to craft a successful content strategy, along with an infographic to tie it all together. Target Intenders Intenders are the core of your content … Continue reading 10 Easy Steps to Crafting a Successful Content Strategy [Infographic]
Personal Branding BlogMarch 20, 2015 Twitter is a great place to be for your personal brand to build a strong network and following on social media. If you want to have more insight into your target market with increased leads consider taking advantage of Twitter Advanced Search, which offers even more features that tap into … Continue reading Learn How Twitter Advanced Search Can Boost Your Personal Brand’s Marketing Strategy
Linda CroweMarch 19, 2015 In 2015, there are several near certainties when it comes to online video: viewership will continue to rise, and marketers will continue to further develop engagement strategies. It is also expected that industries will continue to shorten the length of their videos while implementing SEO tactics and developing impactful storylines. So, … Continue reading Obstacles to Avoid When Crafting Your Video Marketing Strategy
Heidi SchmidtMarch 17, 2015 One thing that inbound marketing really does well is help you get to know your target audience. By defining your audience personas, you can determine what content to create and how and where to market it for the biggest bang for your buck. As you dive into your inbound strategy and look … Continue reading Why Your SEO Strategy Isn’t Working: Searches You Need To Optimize For
Kristina JaramilloMarch 15, 2015 Strategy is the biggest difference between a B2B sales and marketing team that drives demand and enjoys consistent sales leads and revenue opportunities and one that just has a presence and lots of connections that they are not engaged with. I’m sorry to say – but most sales and marketing leaders … Continue reading Think Strategy Not Tactics to Generate More Leads with LinkedIn
Dave OrecchioMarch 14, 2015 Would you run your business without a strategy for product development, sales growth, and marketing? If your answer to this question is “NO”, then you will be surprised that 50 percent of digital marketers do not have a content strategy according to the state of digital marketing 2015 by Smart Insights. … Continue reading 50 Percent Of Marketers Don’t Have A Content Strategy – Digital Marketing Research
Matthew BrogieMarch 13, 2015 This is the second post in my series about the pros and cons of different approaches to building a field team for Retail Merchandising. If you are a manufacturer in the Consumer Packaged Goods industry, then you know that a major piece of your product’s success is based on how well … Continue reading Choosing the Right Strategy for Building a Merchandising Team (Part 2 of 5)
by Jonny Ross March 13th, 2015 Jonny Ross Jonny Ross specialises in Social & Digital Marketing and Organic Search. He has a proven track record in the retail e-commerce field and now specialises in providing and enhancing social and digital services in the B2B and B2C sectors. Social media platforms, online reviews and blog articles … Continue reading Online Reputation Management Strategy
Liz MurphyMarch 12, 2015 You know what stinks? Being on the receiving end of “the thrill of the chase.” There is nothing worse than someone being interested in you until they finally catch you; then they tire of you and move on to the next shiny object. (Okay, to be fair, taxes are pretty awful, … Continue reading Why Your Marketing Strategy Should Include a Client Retention Plan
