Tag Archives: Strategy

Is Video Part Of Your Marketing Strategy? If Not, Why Not?

Thomas StocksApril 22, 2015 Year after year, someone, somewhere will talk about how video is growing and how important it is to your marketing strategy – I’m that guy! Google keeps changing, as does technology, but video seems to be growing with it. In fact, video content is being viewed by 59% of executives who … Continue reading Is Video Part Of Your Marketing Strategy? If Not, Why Not? →

5 Advanced Keyword Analysis Tips for Your PPC Strategy

Ad Campaigns

Shane BarkerApril 22, 2015 Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign’s lifespan. Earning your spot among the top ranks for the right targeted keywords will put your business far ahead of your competitors. … Continue reading 5 Advanced Keyword Analysis Tips for Your PPC Strategy →

Is It Time to “Degrease” Your Email Marketing Strategy?

Email Marketing, Strategy

John W HayesApril 20, 2015 When I’m not sitting at my desk thinking about email marketing, I can often be found on my bike and thinking about email marketing. It’s not that I’m obsessive or anything, I just seem to have my best, most creative email marketing ideas when the sun is in my face … Continue reading Is It Time to “Degrease” Your Email Marketing Strategy? →

Strategy, Strategy, Strategy; My Kingdom For The Right One

Strategy

Angela Hausman, PhDApril 18, 2015 Strategy, strategy, strategy. While strategic planning has never been easy, the framework for developing strategy was very straightforward and linear: evaluate, plan, execute, assess. But the classic way to develop strategy is only one of many options. Last week I shared a new take on strategy in the form of … Continue reading Strategy, Strategy, Strategy; My Kingdom For The Right One →

What the Heck Are Cinemagraphs?!: The Newest Innovative Video Format for Your Content Strategy

Video Marketing

Elissa MarieApril 18, 2015 If you’ve seen any of the Harry Potter movies, then you’ve seen a cinemagraph. Remember the newspaper photographs that whimsically came to life right off the page? Luckily, you don’t have to be a full-blooded wizard to include this eye-catching format in your content marketing strategy – we muggles can create … Continue reading What the Heck Are Cinemagraphs?!: The Newest Innovative Video Format for Your Content Strategy →

Recurring Revenue – A Key Strategy To Boost Business Value

Retail Marketing

Kathy Richardson-MauroApril 16, 2015 Many owners will have to boost the value of their businesses before they transition them to new owners. Most often this is because if the owners sell today, they will not net enough money from the transition, after taxes and fees, to fund the rest of their lives. It may be … Continue reading Recurring Revenue – A Key Strategy To Boost Business Value →

The (Often Misunderstood) Blog’s Place In Your Marketing Strategy

Blogging

Tom TreanorApril 15, 2015 Ask ten people about a blog’s role in a company (especially at a B2B company) and you’ll likely get ten completely different answers. It’s a place for a company to post product updates. It’s a place to share news about the company. It’s a place to put afterthoughts that have no … Continue reading The (Often Misunderstood) Blog’s Place In Your Marketing Strategy →

Steps Toward Developing A Content Strategy

Content Marketing

Columnist Rebecca Lieb details the critical steps organizations should take to map out a clear content strategy to govern their content marketing. Rebecca Lieb on April 14, 2015 Organizations are finally getting the memo: They need a clear, cogent, documented and well-communicated content strategy to govern their content marketing efforts. My research (at Altimeter Group), … Continue reading Steps Toward Developing A Content Strategy →

Don’t Make These 7 Mistakes With Your Online Marketing Strategy

Marketing Strategy

James DebonoApril 9, 2015 Having an Online Marketing strategy has become absolutely essential for any business. Just getting a website commissioned is not good enough. You need to find and continually work to attract targeted users to your site, in order to convert those browsers into paying clients of your business. The Internet landscape and … Continue reading Don’t Make These 7 Mistakes With Your Online Marketing Strategy →

What Exactly Are You Missing In Your Content Marketing Strategy

Marketing Strategy

by Joydeep Bhattacharya April 8th, 2015 Joydeep Bhattacharya Joydeep Bhattacharya is the author of Seo Sandwitch Blog where he shares latest stuff and articles related to SEO, SEM, PPC and Social Media. He has a real passion for SEO and he loves to be associated with the ever changing field of internet marketing. … Continue reading What Exactly Are You Missing In Your Content Marketing Strategy →