Becki WoodsJuly 30, 2015 Search is an ever changing sphere with growing influence and power. Google algorithm updates can hit from nowhere and have a devastating impact on a business that relies on natural search for a lot of its revenue. Panda and Penguin, the content and link focused algorithm updates, have been getting a … Continue reading 6 Ways To Understand The State Of Search In 2015
Tag Archives: State
The State Of Social Media Customer Service Experience
Marko SaricJune 22, 2015 According to a recent survey, social media active brands are developing a very bad reputation for their non-existent customer service. But what is the state of social media customer service experience exactly? Here’s a summary of the study Locowise did on customer support on Facebook: Locowise looked at more than 900 … Continue reading The State Of Social Media Customer Service Experience
The State of B2B Product Marketing (Infographic)
Anne MurphyJune 2, 2015 What does product marketing look like in 2015? Well, as The Blueprint of Modern Product Launch Marketing explains, adoption is high, content is key, channels are diverse, and measurement is increasingly important. But one of the most critical components of modern product marketing is indicative of a shift across marketing: the … Continue reading The State of B2B Product Marketing (Infographic)
2015 State Of Knowledge For Customer Service [Infographic]
Tricia MorrisMay 28, 2015 Customers’ expectations for brands and organizations delivering the right answer at the right time, whether through assisted or self-service, continue to grow. In the The Real Self-Service Economy Report, 70 percent of consumers surveyed now expect a company website to include a self-service application. In the most recent American Express Customer … Continue reading 2015 State Of Knowledge For Customer Service [Infographic]
State of Social 1Q15: LinkedIn Marketing Solutions Dips
Christopher PennMay 1, 2015 Unemployment continues to sink, with official unemployment at 5.5% and total labor underutilization at 11%. Given this backdrop, how is the professional social network doing? Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Let’s look at the numbers. Growth LinkedIn’s network continues to grow at … Continue reading State of Social 1Q15: LinkedIn Marketing Solutions Dips
The State of Small Business 2015 [Infographic]
Alexandra MyersApril 23, 2015 Are today’s elected government officials helping or hurting small business in America? The answer largely depends on the political affiliation of whom you ask. According to a survey by the National Small Business Association (NSBA), 39 percent of small business owners identify as Republican, followed by 29 percent who identify as … Continue reading The State of Small Business 2015 [Infographic]
The State Of Social Customer Service [Infographic]
Harry RollasonMarch 13, 2015 From our analysis, it is clear that 2014 was the year that social customer service grew up. The increases in the number of customers using social media as their primary customer service channel was matched by company uptake, with many implementing more established and integrated social customer service strategies. With 55 … Continue reading The State Of Social Customer Service [Infographic]
Marketing Stats Toolbox: Mapping Tablet Usage Rates By State
Consumers use tablets differently than they do computers or smartphones, making it a challenge for marketers to target tablet users effectively. Today, columnist Andrew Waber discusses tablet usage by state, sharing insights from a recent Chitika Insights report. Andrew Waber on March 4, 2015 Properly addressing tablet users presents an interesting challenge to marketers. In … Continue reading Marketing Stats Toolbox: Mapping Tablet Usage Rates By State
Search Trends By State: Top Trending Searches In All 50 States
Elisa GabbertMarch 2, 2015 Don’t you just love those map graphics that show you what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top trending searches in every U.S. state from the past 12 months (click the … Continue reading Search Trends By State: Top Trending Searches In All 50 States
The State of SEO & Search in 2015
Jake OatesFebruary 3, 2015 As many of you well know, SEO is something that is frowned upon by a lot of people and on the whole it’s something that is referred to as a “dark art” by many. While many a year ago this may have held some truth, nowadays, SEO is light-years away from … Continue reading The State of SEO & Search in 2015