Ruth Chapman — May 19, 2020 Employee retention is now front and center for managers. Across Europe, and indeed the world, organizations have been forced to become more focused on employee engagement and retention. With a global pandemic currently causing massive upheaval throughout the job market, employers are naturally looking for ways to effectively retain … Continue reading The Current State of Employee Engagement and Retention
Larisa Bedgood — December 13, 2019 Follow @www.twitter.com/V12Data The Current State of Email Marketing Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Recent research by Demand Metric and Return Path examine the current state of email … Continue reading The Current State of Email Marketing
Larisa Bedgood — November 15, 2019 Follow @www.twitter.com/V12Data State of Digital Marketing – Priorities, Challenges, Trends and More In today’s connected, always-on world, over 4.33 billion people are now active internet users, which is about 56% of the global population. And this number only continues to grow. Interacting with friends, family and brands through social, … Continue reading State of Digital Marketing – Priorities, Challenges, Trends and More
Hannah Williams — August 13, 2018 Follow @meltwater — August 13, 2018 Influencer marketing is said to be worth over $ 1.5 billion right now, and that’s likely to rise. A recent study from the World Federation of Advertisers (WFA) found that more than 65% of brands intend to increase spending on influencer marketing over … Continue reading The Current State of Influencer Marketing [Infographic]
Howard J. Sewell — May 28, 2018 Follow @hjsewell — May 28, 2018 kreatikar / Pixabay I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the … Continue reading The Dismal State of B2B Email Creative
Elisa Gabbert — April 20, 2018 Follow @egabbert — April 20, 2018 Last year, we released our first-ever State of the Agency report, an inside look at how digital marketing agencies run their businesses. It was a big hit, so this year, we’re doing it again, with updated data and twice as many questions to … Continue reading State of the Digital Marketing Agency in 2018
Shawna Lent — February 20, 2018 — February 20, 2018 Nearly 90% of agencies and 81% of marketers plan to expand their programmatic buying capabilities in 2018. Bringing this expertise in-house allows digital media teams to unify their data, their teams, and their buying, giving them a better handle on the complexities and, ultimately, … Continue reading What’s the State of Your Digital Media Team?
James Glover — January 17, 2018 Follow @coherentpath — January 17, 2018 Despite the hype around new marketing channels like social media and tactics like search engine optimization (SEO), email continues to be one of the longest standing and most powerful marketing tools across all industries. In fact, research from SmartDataCollective found that 95% of … Continue reading The State of Email in Retail [Infographic]
Ginny Marvin on November 20, 2017 With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results
Brent Merritt — August 24, 2017 — August 24, 2017 If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s time—i.e., their willingness to pay attention. The consequences of that fight are real: Instagram recently announced impressive new time-spent stats, and competitor Snap’s share price … Continue reading The State of Attention Analytics – Editors Weigh In
