Tag Archives: State

The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites

Jonathon Knepper November 9, 2021 The purpose of this article is to serve as a reference to the current state of Google requirements, specifically as they pertain to scholarly articles and journals. We recognize that several of our clients have several guidelines to satisfy as part of Google Scholar, a top priority since Google Scholar … Continue reading The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites →

State of SEO in 2021 [Infographic]

SEO Metrics

Chintan Zalani April 16, 2021 Google is the top traffic referrer on the web. When you compare the “organic” opportunity on search as a marketing channel, it overshadows social media by leaps and bounds — estimates say it’s over 1000%. Indeed, data from 2017 revealed that there are almost 20x traffic opportunities in SEO compared … Continue reading State of SEO in 2021 [Infographic] →

Proven Tips on How to Work in a Flow State

Productivity Tools

Angela Ash January 12, 2021 Flow State and Flow Cycle A flow state is the optimal state of consciousness and, as such, can be quite beneficial. It is similar to the meditative state, with the exception that it uses up all of our stamina. The term “flow state” is not novel, having been used for … Continue reading Proven Tips on How to Work in a Flow State →

The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store

Shopping Campaigns

The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store by Ray Schultz , Columnist, December 29, 2020 National brands trying to segment their email lists might look again at one of those tried-and-true variables from direct mail: geography. A new study by Esquire Advertising found that in-store shopping surged in some states … Continue reading The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store →

Leadership – A State of Being

Leadership

Pete Laburn September 15, 2020 There is much debate on how leaders should be behaving in these extraordinary times. Hundreds of theories, more than most unproven, pose more confusion than they do solace, because the truth is that nobody is sure. Perhaps a far more interesting question has arisen during this forced, and largely unwelcome, … Continue reading Leadership – A State of Being →

The Current State of Employee Engagement and Retention

Employee Engagement

Ruth Chapman — May 19, 2020 Employee retention is now front and center for managers. Across Europe, and indeed the world, organizations have been forced to become more focused on employee engagement and retention. With a global pandemic currently causing massive upheaval throughout the job market, employers are naturally looking for ways to effectively retain … Continue reading The Current State of Employee Engagement and Retention →

The Current State of Email Marketing

Email Strategy

Larisa Bedgood — December 13, 2019 Follow @www.twitter.com/V12Data The Current State of Email Marketing Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Recent research by Demand Metric and Return Path examine the current state of email … Continue reading The Current State of Email Marketing →

State of Digital Marketing – Priorities, Challenges, Trends and More

Digital Marketing

Larisa Bedgood — November 15, 2019 Follow @www.twitter.com/V12Data State of Digital Marketing – Priorities, Challenges, Trends and More In today’s connected, always-on world, over 4.33 billion people are now active internet users, which is about 56% of the global population. And this number only continues to grow. Interacting with friends, family and brands through social, … Continue reading State of Digital Marketing – Priorities, Challenges, Trends and More →

The Current State of Influencer Marketing [Infographic]

Influencer Marketing

Hannah Williams — August 13, 2018 Follow @meltwater — August 13, 2018 Influencer marketing is said to be worth over $ 1.5 billion right now, and that’s likely to rise. A recent study from the World Federation of Advertisers (WFA) found that more than 65% of brands intend to increase spending on influencer marketing over … Continue reading The Current State of Influencer Marketing [Infographic] →

The Dismal State of B2B Email Creative

B2B Success

Howard J. Sewell — May 28, 2018 Follow @hjsewell — May 28, 2018 kreatikar / Pixabay I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the … Continue reading The Dismal State of B2B Email Creative →