A new report indicates that 74% of companies with a CDP saw ROI and value within the first year. Tealium on March 2, 2023 For the fourth edition of Tealium’s State of the CDP 2023 report, we surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries through an independent firm. The responses revealed … Continue reading 2023 state of the CDP: How innovative brands deliver value with a CDP by Tealium
Tag Archives: State
‘Humanity’ was the most interesting game at Sony’s State of Play, and you can play a demo today
‘Humanity’ is a PS4 game about the strangeness of crowds Jon Fingas @jonfingas You’ll be glad to hear that the PS4 will get at least one more truly oddball game (besides Wattam) during its lifetime. THA and Tetsuya Mizuguchi’s studio Enhance have announced Humanity, a game for PS4 and PSVR that imagines how aliens would … Continue reading ‘Humanity’ was the most interesting game at Sony’s State of Play, and you can play a demo today
The state of martech in 2023
Marketing teams should start rationalizing their stacks to eliminate contract, product and functional redundancies. Anita Brearton on February 6, 2023 2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory … Continue reading The state of martech in 2023
Will Maryland be the first state to adopt a 4-day workweek?
By Adele Peters January 31, 2023 When more than 30 companies spent six months testing a four-day workweek last year—changing their schedules without reducing salaries—they overwhelmingly reported positive results. Productivity went up. It was easier to hire and retain employees. And workers, unsurprisingly, were happier with their jobs and reported better work-life balance. In … Continue reading Will Maryland be the first state to adopt a 4-day workweek?
The state of intent data in 2023 and beyond
With B2B’s increasing reliance on intent data, now is a good time to assess its current state and prepare for what’s ahead. Scott Vaughan on December 19, 2022 In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. You wholeheartedly believe it is required in every recipe, … Continue reading The state of intent data in 2023 and beyond
Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
Rakuten Group, Golden State Warriors Deepen Multiyear Partnership by Laurie Sullivan @lauriesullivan, May 23, 2022 Rakuten Group, the parent company of performance-based Rakuten Advertising and Rakuten Rewards, and The Golden State Warriors renewed a multiyear partnership. The deal, announced Monday, keeps Rakuten as the official jersey badge partner for the Warriors, and puts an executive who is … Continue reading Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
The State Of Digital Advertising Is (Still) Bad
The State Of Digital Advertising Is (Still) Bad by Maarten Albarda , Featured Contributor, April 29, 2022 I’m sorry, but it’s time again to burst your safety bubble and tell you that, no, your digital dollars are still not safe. On the one hand, I feel like I’m on repeat on this topic, as I … Continue reading The State Of Digital Advertising Is (Still) Bad
Golden State Warriors NFT Mint Open
Matt Williams Last updated: 22 April 2022 Minting of the second collection of Golden State Warriors NFTs opened in April 2022, in collaboration with FTX US exchange. The first Warriors NFT drop took place shortly after the team partnered with FTX.us in December 2021, and this is a follow up. At the time Warriors CEO … Continue reading Golden State Warriors NFT Mint Open
How many workers earn less than $15 an hour in your state? These maps will tell you
By Clint Rainey March 22, 2022 Roughly one-third of the U.S. workforce—52 million people—earn less than $15 an hour, according to a new report from anti-poverty advocacy group Oxfam America. And these workers, whose annual pay comes to less than $31,200 a year, are disproportionately not white men, the group found. “Women and people … Continue reading How many workers earn less than $15 an hour in your state? These maps will tell you
State of B2B Content Marketing in 2021 [Infographic]
A mix of first and third party content is required to seal the deal. Greg Sterling on February 14, 2020 B2B sales cycles are long, and the buyer’s journey is complex. Content marketing sits well with these aspects because it doesn’t go for a hard sell directly. Instead, it aims to educate and help prospects. … Continue reading State of B2B Content Marketing in 2021 [Infographic]