Elisa Gabbert — April 20, 2018 Follow @egabbert — April 20, 2018 Last year, we released our first-ever State of the Agency report, an inside look at how digital marketing agencies run their businesses. It was a big hit, so this year, we’re doing it again, with updated data and twice as many questions to … Continue reading State of the Digital Marketing Agency in 2018
Shawna Lent — February 20, 2018 — February 20, 2018 Nearly 90% of agencies and 81% of marketers plan to expand their programmatic buying capabilities in 2018. Bringing this expertise in-house allows digital media teams to unify their data, their teams, and their buying, giving them a better handle on the complexities and, ultimately, … Continue reading What’s the State of Your Digital Media Team?
James Glover — January 17, 2018 Follow @coherentpath — January 17, 2018 Despite the hype around new marketing channels like social media and tactics like search engine optimization (SEO), email continues to be one of the longest standing and most powerful marketing tools across all industries. In fact, research from SmartDataCollective found that 95% of … Continue reading The State of Email in Retail [Infographic]
Ginny Marvin on November 20, 2017 With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results
Brent Merritt — August 24, 2017 — August 24, 2017 If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s time—i.e., their willingness to pay attention. The consequences of that fight are real: Instagram recently announced impressive new time-spent stats, and competitor Snap’s share price … Continue reading The State of Attention Analytics – Editors Weigh In
Greetje den Holder — August 4, 2017 Follow @GdenHolder — August 4, 2017 Landing page optimization is in a dramatic state. According to Fahad Muhammad, most marketers are still unable to grasp the one thing that makes a landing page a truly dedicated page and not just any other page on your website. Therefore, the … Continue reading How to Beat the Dramatic State of Landing Page Optimization
Joao Romao — July 18, 2017 Follow @joaoromaolx — July 18, 2017 Social Marketing is becoming more and more complex. Every year new challengers try to grab some of Facebook’s market share. In some cases, it can be a great opportunity for businesses that want to get an edge over the competition. Or a massive … Continue reading The State of Social Sharing 2017 [Infographic]
Darleen DeRosa — March 18, 2017 Follow @onpoint_llc— March 18, 2017 Our last post illustrated the changing landscape of corporate training and offered some important steps your organization can take to ensure you’re keeping up with your competitors cultivating top talent. However, those numbers primarily focused on the challenges companies face when it comes to … Continue reading The State of Corporate Training: 7 Surprising Statistics (Part II)
Stacey Rudolph — July 14, 2017 — July 14, 2017 McKinsey research shows that any SaaS company that grows at 20% has over 90% chance of extinction in the next 5 years. In other words, failure to attain at least a triple digit growth rate for software companies is not a good sign. So how … Continue reading The State of Customer Acquisition for SaaS Businesses [Infographic]
Posted by Darleen DeRosa March 9, 2017 Companies that prioritize training and development have a clear competitive advantage. Research from the Corporate Leadership Council shows they outperform their competitors by 19 percent. They also have higher employee engagement, less turnover and increased revenue compared with companies that don’t … Continue reading The State of Corporate Training: See How Your Company Stacks Up
