Ginny Marvin on November 20, 2017 With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results
Brent Merritt — August 24, 2017 — August 24, 2017 If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s time—i.e., their willingness to pay attention. The consequences of that fight are real: Instagram recently announced impressive new time-spent stats, and competitor Snap’s share price … Continue reading The State of Attention Analytics – Editors Weigh In
Greetje den Holder — August 4, 2017 Follow @GdenHolder — August 4, 2017 Landing page optimization is in a dramatic state. According to Fahad Muhammad, most marketers are still unable to grasp the one thing that makes a landing page a truly dedicated page and not just any other page on your website. Therefore, the … Continue reading How to Beat the Dramatic State of Landing Page Optimization
Joao Romao — July 18, 2017 Follow @joaoromaolx — July 18, 2017 Social Marketing is becoming more and more complex. Every year new challengers try to grab some of Facebook’s market share. In some cases, it can be a great opportunity for businesses that want to get an edge over the competition. Or a massive … Continue reading The State of Social Sharing 2017 [Infographic]
Darleen DeRosa — March 18, 2017 Follow @onpoint_llc— March 18, 2017 Our last post illustrated the changing landscape of corporate training and offered some important steps your organization can take to ensure you’re keeping up with your competitors cultivating top talent. However, those numbers primarily focused on the challenges companies face when it comes to … Continue reading The State of Corporate Training: 7 Surprising Statistics (Part II)
Stacey Rudolph — July 14, 2017 — July 14, 2017 McKinsey research shows that any SaaS company that grows at 20% has over 90% chance of extinction in the next 5 years. In other words, failure to attain at least a triple digit growth rate for software companies is not a good sign. So how … Continue reading The State of Customer Acquisition for SaaS Businesses [Infographic]
Posted by Darleen DeRosa March 9, 2017 Companies that prioritize training and development have a clear competitive advantage. Research from the Corporate Leadership Council shows they outperform their competitors by 19 percent. They also have higher employee engagement, less turnover and increased revenue compared with companies that don’t … Continue reading The State of Corporate Training: See How Your Company Stacks Up
Cameron Ackbury — July 7, 2017 Follow @deskera — July 7, 2017 jarmoluk / Pixabay According to William Fox, Professor of Economics at the University of Tennessee, the development of sales tax arose out of the Great Depression. In the 1930s, 24 states and the District of Columbia began imposing sales tax, and since then … Continue reading 3 Questions Small Businesses Should Answer to Manage State Sales Tax
Zach Heller — June 21, 2017 Follow @zheller — June 21, 2017 Social media marketing, broadly speaking, is made up of two distinct strategies – brand pages (organic) and advertising (paid). While past advice in this area has focused mostly on the organic area, the truth is that most brands find it very difficult to … Continue reading The State of Social Media Advertising
Tracey Wallace — March 17, 2017 Follow @tracewall— March 17, 2017 90% of online small businesses expect to grow their revenue in 2017. 45% expect to grow more than 25% year over year. This data, collected from a survey of 596 BigCommerce customers, mirrors that of the National Federation of Independent Businesses’ report, which found … Continue reading How Small Businesses Plan to Grow in 2017 (+54 Stats on the State of SMB)
