Michel Fortin August 16, 2021 Table of contents What is Semantic SEO? The Semantics of Rankings The Business Impact of SEO Leading and Lagging Indicators KPIs That Move The Needle Which Tracking Tools Are Best? Don’t Get Caught Up After Google introduced the Hummingbird algorithm in 2013, it signalled the beginning of the end of … Continue reading Semantic SEO and Why Rankings Are Terrible Metrics
George Konidis July 31, 2021 One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed about whether your SEO efforts are bringing in the right … Continue reading 9 Important SEO Metrics to Track (+ How to Improve Them)
Syed Balkhi July 20, 2021 Are you familiar with your website’s bounce rate? If not, you could be missing out on countless opportunities to connect with your audience, increase website traffic, and grow your brand. Your bounce rate is the percentage of people who click through to your website and then leave before navigating to … Continue reading 3 Expert Tips for Reducing Your Bounce Rate
Ana Cabrera June 10, 2021 Your business and/or brand’s online presence begins with your website. It’s where your first impressions happen, and as we know, making a great first impression is something we all strive for. In the digital landscape, first impressions are about more than just looks. You also need to consider other technical … Continue reading 6 SEO Factors to Consider in Web Design
David Swift May 10, 2021 The definitive guide to reducing bounce rate. Accepting that your site has a high bounce rate is a little like accepting that maybe, just maybe, your child isn’t the best-looking kid in the playground. Sure, you think your precious little angel is just adorable (and just so we’re clear, we’re … Continue reading The Definitive Guide to Reducing Bounce Rate
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Chintan Zalani April 16, 2021 Google is the top traffic referrer on the web. When you compare the “organic” opportunity on search as a marketing channel, it overshadows social media by leaps and bounds — estimates say it’s over 1000%. Indeed, data from 2017 revealed that there are almost 20x traffic opportunities in SEO compared … Continue reading State of SEO in 2021 [Infographic]
Jennifer Lyons April 22, 2021 When it comes to attracting high-quality traffic to your website, great SEO is essential. SEO, or search engine optimization, is the process of optimizing your brand website to rank high in relevant searches. The goal is to get your content to the top of results pages related to your service … Continue reading How to Measure SEO Results
Pam Aungst January 13, 2021 Search Engine Optimization (SEO) is the key to making your business visible and searchable for your target audience. However, there’s more to SEO than the search element. Here’s what you need to know about investing in SEO for your small business and the benefits of SEO for your small business … Continue reading The Benefits of SEO for Small Businesses
Justin Herring September 25, 2020 SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know … Continue reading What Are the Most Important SEO Metrics to Track?
Dave Bascom July 8, 2020 One of the great aspects of digital marketing is that everything can be tracked. However, that wealth of data can also be our downfall if we don’t know how to sift through all the noise and focus on the right metrics. There are a thousand different metrics you can measure … Continue reading 5 Critical SEO Metrics Every Business Should Track
