Paul Schmidt — March 30, 2018 — March 30, 2018 Being one of HubSpot’s largest agency partners, we stay close to the pulse of the ever-changing platform. A few weeks back, they announced the keywords tool is being sunsetted at the end of May 2018. There was and still is a lot of backlash against … Continue reading SEO Reporting Has Already Changed: Farewell HubSpot Keywords Tool
Grayson Kemper — March 7, 2018 Follow @g__kemp — March 7, 2018 SEO carries a lot of baggage as a business investment. Many consider it a “magic bullet” that, if you invest in it, automatically boosts search rankings and drives conversions from search audiences. Those familiar with SEO know this is far from the truth. … Continue reading How to Combine Paid Search With Your SEO Services to Achieve Marketing Success
Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates. Bobby Lyons on February 16, 2018 Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today … Continue reading Making website speed and performance part of your SEO routine
SEO: Top Global Domains by Laurie Sullivan , Staff Writer @lauriesullivan, (February 16, 2018) Compiled from analysis of 10 national Google indexes, Wikipedia.org took the overall ranking for the most visible website in Google search results based on a study released this week. In fact, Wikipedia is the most visible in eight out of 10 … Continue reading SEO: Top Global Domains
SEO Metrics You Should Be Tracking But Probably Aren’t by Hamlet Batista , Op-Ed Contributor, February 7, 2018 Determining your SEO success means more than just tracking Google page rankings. Marketers and their customers have one thing in common: their eyes are on the first page of Google search results. With various estimates putting the … Continue reading SEO Metrics You Should Be Tracking But Probably Aren’t
For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K’necht explains how you can put bounce rate into context to give it greater meaning. Alan K’necht on December 5, 2017 Over the 20-plus years since the inception of website analytics, various KPIs (Key Performance Indicators) have come … Continue reading Bounce rate: Important metric or junk data?
How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. John Lincoln on December 1, 2017 As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty … Continue reading My 12 most important SEO metrics to monitor
These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. Sherry Bonelli on November 20, 2017 In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number … Continue reading SEO + UX = Success
Kristi Wilken — October 11, 2017 — October 11, 2017 Photo-Mix / Pixabay When it comes to search engine optimization these days, it’s far from enough to simply produce great work. Whether you’re sharing the written word, photos, books, slideshows, or infographics, your overall strategy should go further than just sharing and waiting. Your hard … Continue reading Marketers Are Boosting Their Site Traffic 300% With These SEO Best Practices
Even though pay-for-performance may sound great in theory, contributor Stoney deGeyter says the reality is that the marketing provider ends up getting burned. Stoney deGeyter on March 24, 2017 Let me start off by saying that I absolutely love the idea of performing web and digital marketing services on a pay-for-performance basis. But some … Continue reading I love pay-for-performance SEO — but I won’t do it. Here’s why.