Category Archives: SEO Metrics

Embracing automation and maximizing SEO performance

Intelligent automation allows search engine marketers to schedule tasks and immediately activate data to inform smarter optimizations. Jim Yu on March 6, 2019  Creating an automation strategy should be top of mind in 2019 – indeed, it was identified by 61 percent of marketers as the top priority for optimizing marketing automation efforts in a … Continue reading Embracing automation and maximizing SEO performance

5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget

Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions. What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to crawl and index content from quality sources. Crawling … Continue reading 5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget