Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions. What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to crawl and index content from quality sources. Crawling … Continue reading 5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
Tom Casano — August 20, 2018 Follow @TomCasano — August 20, 2018 Search Engine Optimization, better known as SEO, is what helps websites get to the top of search results in search engines such as Google, Bing, Yahoo, etc. When someone searches for a specific topic and your business website is at the top of … Continue reading The Top 8 Reasons Your Business Needs SEO
Roman Kniahynyckyj — July 6, 2018 Follow @kniahynyckyj — July 6, 2018 Customer reviews have become a powerful force. Statistics say 90 percent of consumers check out reviews before visiting a business, 84 percent trust reviews as much as they trust personal recommendations, and 93 percent state reviews play a role in their purchasing decision. … Continue reading How Customer Reviews Affect Your SEO
Paul Schmidt — March 30, 2018 — March 30, 2018 Being one of HubSpot’s largest agency partners, we stay close to the pulse of the ever-changing platform. A few weeks back, they announced the keywords tool is being sunsetted at the end of May 2018. There was and still is a lot of backlash against … Continue reading SEO Reporting Has Already Changed: Farewell HubSpot Keywords Tool
Grayson Kemper — March 7, 2018 Follow @g__kemp — March 7, 2018 SEO carries a lot of baggage as a business investment. Many consider it a “magic bullet” that, if you invest in it, automatically boosts search rankings and drives conversions from search audiences. Those familiar with SEO know this is far from the truth. … Continue reading How to Combine Paid Search With Your SEO Services to Achieve Marketing Success
Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates. Bobby Lyons on February 16, 2018 Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today … Continue reading Making website speed and performance part of your SEO routine
SEO: Top Global Domains by Laurie Sullivan , Staff Writer @lauriesullivan, (February 16, 2018) Compiled from analysis of 10 national Google indexes, Wikipedia.org took the overall ranking for the most visible website in Google search results based on a study released this week. In fact, Wikipedia is the most visible in eight out of 10 … Continue reading SEO: Top Global Domains
SEO Metrics You Should Be Tracking But Probably Aren’t by Hamlet Batista , Op-Ed Contributor, February 7, 2018 Determining your SEO success means more than just tracking Google page rankings. Marketers and their customers have one thing in common: their eyes are on the first page of Google search results. With various estimates putting the … Continue reading SEO Metrics You Should Be Tracking But Probably Aren’t
For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K’necht explains how you can put bounce rate into context to give it greater meaning. Alan K’necht on December 5, 2017 Over the 20-plus years since the inception of website analytics, various KPIs (Key Performance Indicators) have come … Continue reading Bounce rate: Important metric or junk data?
How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. John Lincoln on December 1, 2017 As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty … Continue reading My 12 most important SEO metrics to monitor
