Zach HellerAugust 6, 2015 No single blog post can teach you everything you need to know about Google Adwords. And I won’t attempt to do that here. This post is for those out there that do not know anything about Google Adwords. It’s an introduction. At the end of the post, I’ll include some links … Continue reading Getting Started with Google Adwords
Shawn KempJuly 7, 2015 The popularity of video online is soaring with companies like Facebook reporting they serve up more than 3 billion video views every day. Marketers looking to ride this tide should explore two emerging video types: livestreaming and collaborative video. Apps like Meerkat and Periscope are beginning to make it much easier to … Continue reading How to Get Started with Collaborative and Livestreaming Video
Sometimes a simple testing plan is the smartest way to grow and retain your email subscribers. Columnist Eric Dezendorf offers tips on subject line testing, date/time testing, and more. Eric Dezendorf on July 6, 2015 If you’re like many email marketers out there, you send your regularly scheduled batch and blast email to your entire … Continue reading Getting Started With Email Testing
Sarah GreesonbachJune 16, 2015 Eighty-four percent of B2B marketers use some kind of social media marketing for business development, and a lot of that growth has taken place recently. Sixty-two percent of marketers said social media became more important in the last six months, and 72 percent have only been actively using social media marketing … Continue reading 5 Basic Steps Industrial and Manufacturing Companies Can Use for Getting Started In Social Media
Zach EttenJune 9, 2015 What if there was an easy way to promote relevant items from your product catalog to Facebook users who have already perused your website? Having a way to present a user with something in which they’ve already shown interest is the first step to making a conversion. Thankfully, this can be … Continue reading Getting Started With Facebook Dynamic Product Ads
Shelly DuttonMay 22, 2015 Today’s customers are inundated with choices. Whether bottled water or mobile devices, there are hundreds of brands to choose from. And sometimes competing brands offer products with similar features, benefits, and price. Because the marketplace is oversaturated with little differentiation, customers are changing how they make their final purchase decisions. No … Continue reading Why Services Should Be Part Of Your Product Strategy – And Four Ways To Get Started Now
Kim SpeierMay 12, 2015 For companies looking to advertise online, chances are that Google AdWords is one of the first resources that comes to mind. It’s the most popular PPC platform because it fits almost any business model and is completely customizable to your needs and goals. Today, having a comprehensive marketing presence online is … Continue reading Getting Started With Google AdWords: The Basics
Kim SpeierApril 23, 2015 PPC, or Pay-Per-Click, is a dominant fixture in the world of online advertising. Though many platforms exist, Google AdWords is one of the most popular and often turned to for marketers across the globe. As PPC’s relevance continues to rise with a more digitally-focused marketing industry, we are launching a series … Continue reading Getting Started with Google AdWords: A Glossary of Terms [Infographic]
Koka SextonApril 21, 2015 Several months ago I had the opportunity of being on my second Salesforce Live broadcast “Using social connections to turn prospects into customers“. Truely an awesome experience. It’s the closest thing to being on TV in my professional life. Over 30,000 people streamed the broadcast and the engagement on social media was amazing. … Continue reading Getting Started in Social Selling
Pam DyerApril 15, 2015 Instagram is a powerful tool for establishing a visual brand identity. It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest … Continue reading How to Get Started with Instagram Marketing
