Tag Archives: Started

Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization

by VerticalResponse December 2, 2015 Follow @VR4SmallBizDecember 2, 2015 We all like to believe we’re special. Or as anthropologist Margaret Mead wryly put it, “Always remember that you are absolutely unique — just like everyone else.” That belief (or state of denial) is why so-called “batch and blast” email is usually less effective than email campaigns … Continue reading Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization

Instagram’s Hot New Boomerang App – 4 Simple Steps To Help You Get Started

Lucy XuNovember 3, 2015 Holy GIF! Just a couple of weeks ago, Instagram launched its new Boomerang app, allowing users to create one-second looping videos (GIFs, if you will). The videos are made by stitching together a burst of five photos. And the result is kind of awesome. The goal behind Instagram’s new app is … Continue reading Instagram’s Hot New Boomerang App – 4 Simple Steps To Help You Get Started

The One Thing I Wish I’d Known When I Started My Business

Immanuel VinikasAugust 16, 2015 Maybe it’s just me. Maybe I was a freak occurrence in the freelancing world. But those first few years, I tried to handle every aspect of my business myself. Building a website, translating my website and business communication, administration, accountancy, creating marketing materials… everything. I thought I was going to save … Continue reading The One Thing I Wish I’d Known When I Started My Business