Brightcove introduces B2B streaming tool CorpTV

With the tool, businesses can set up their own streaming app and even sell ads into their content.

This week, video technology company Brightcove introduced a new tool, Brightcove CorpTV, that aims at providing a platform to B2B marketers looking to launch Netflix-style streaming content.

By building out a streaming channel with CorpTV, businesses will be able to release content that can be seen on smart TVs, mobile and other connected devices. The CorpTV platform also allows the streamer to monetize premium content, gain sponsorships and even sell ad time. CorpTV allows businesses to keep all of their video content in a single place and measure the viewership of their content.

External and internal audiences. All streaming channels will begin with a CorpTV experience that includes a video gallery where viewers can choose what branded stories, case studies, TV shows or other content they want to watch. According to Brightcove, businesses can also use the platform for internal use for employee audiences.

As part of the launch, Brightcove has also released their own corporate channel, the Brightcove PLAY TV app, using the CorpTV technology.

Why we care. As we started to see in 3Q, branded B2B streaming channels are becoming a thing. Streaming technology lowers the barrier to entry for TV-style broadcasting, and businesses like Salesforce are stepping up with high production value and regular shows to stream on their Salesforce+ app.

It’s still too early to tell how much this supposedly deeper engagement will catch on with business audiences. Will they watch a Salesforce-hosted show at night instead of Ted Lasso? The streaming video strategy, however, is attractive to other B2B marketers who want in with their own channel. And Brightcove is wise to meet this growing demand with CorpTV.

The post Brightcove introduces B2B streaming tool CorpTV appeared first on MarTech.


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.


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