Jeremy Durant June 20, 2021 A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. For a content marketing strategy to be effective, the … Continue reading Setting the Stage: B2B Website Design Tips to Support Your Content Strategy
The CX Courtship: How B2B Brands Get To The Partnership Stage by Ray Schultz , Columnist, November 13, 2020 The B2B customer experience should be just as smooth as B2C. But too often it’s not. Indeed, 35% of businesses with 1,000 or more employees find choosing a B2B supplier to be almost a nightmarish process, … Continue reading The CX Courtship: How B2B Brands Get To The Partnership Stage
Katy French August 28, 2020 If you’re going to put work into growing your employer brand, nurturing your culture, and sharing that story, you want to know that your efforts are paying off. And if they’re not, you want to know how to make sure they do. But without an understanding of what success looks … Continue reading How to Measure Your Employer Brand at Every Stage
Saajan Sharma June 23, 2020 Employees are the most valuable assets of an organization. Businesses make and break because of the management and efficiency of the workforce of a corporate establishment. So, providing a fostering environment and nurturing its working professionals is the responsibility as well as the need for an employer. Now, there are … Continue reading 7 HR Software Types to Enhance Every Stage of the Employee Life Cycle
Anjan Pathak — May 20, 2020 The year 2020 marked the end of an amazing decade. A decade where we all witnessed the emergence of new businesses that changed how we humans functioned. Be it related to how we worked, how we traveled, or how we bought our daily amenities everything became interconnected and much … Continue reading 7 Mistakes Entrepreneurs Make During the Nascent Stage of their Startups
With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue. Henry Powderly on May 4, 2020 With the lion share of marketers currently working from home amid the COVID-19 pandemic, digital workflow and project management tools are … Continue reading Project management tools take center stage as distributed marketers crave ‘single source of truth’
JJ Tyson — February 18, 2020 Site abandonment has always presented a major challenge for online retailers. Although it would make sense for the abandonment rate to go down over time, research finds the exact opposite is true. In fact, between Q4 of 2018 and Q2 of 2019, overall conversion rates decreased from 3.23% to … Continue reading Site Abandonment and How to Decrease it at Every Stage
Karl Sakas — October 12, 2019 Follow @KarlSakas Consider your current day-to-day stage: Mandatory, Necessary, Needed, and Optional? Wondering about your evolution as an agency owner? The biggest indicator is what you do on a day-to-day basis. When you started, you were doing everything. As you’ve grown, you’ve built a team, and perhaps eventually sub-teams. … Continue reading Improve Your Quality of Life as an Agency Owner: What’s Your Stage on the Day-to-Day Involvement Meter?
Josh Bean — June 21, 2019 — June 21, 2019 Email is a daily activity for most sales reps. But did you know that only 9 percent of sales emails are even opened? Your potential customers are receiving a flood of generic emails every day. Your emails need to stand out among the crowd. From … Continue reading 12 Sales Email Templates for Every Stage of the Sales Pipeline
Lacy Boggs — March 19, 2019 Follow @blogspiration42 — March 19, 2019 I was discussing my numbers with my accountant recently, and she noted that I don’t spend a lot of money on marketing. “If I could figure out where to spend money that would consistently send good leads my way, I would throw money … Continue reading Back to Basics — at Any Stage
