Tag Archives: Stage

7 Mistakes Entrepreneurs Make During the Nascent Stage of their Startups

Anjan Pathak — May 20, 2020 The year 2020 marked the end of an amazing decade. A decade where we all witnessed the emergence of new businesses that changed how we humans functioned. Be it related to how we worked, how we traveled, or how we bought our daily amenities everything became interconnected and much … Continue reading 7 Mistakes Entrepreneurs Make During the Nascent Stage of their Startups →

Project management tools take center stage as distributed marketers crave ‘single source of truth’

Project Management

With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue. Henry Powderly on May 4, 2020 With the lion share of marketers currently working from home amid the COVID-19 pandemic, digital workflow and project management tools are … Continue reading Project management tools take center stage as distributed marketers crave ‘single source of truth’ →

Site Abandonment and How to Decrease it at Every Stage

eCommerce Conversion

JJ Tyson — February 18, 2020 Site abandonment has always presented a major challenge for online retailers. Although it would make sense for the abandonment rate to go down over time, research finds the exact opposite is true. In fact, between Q4 of 2018 and Q2 of 2019, overall conversion rates decreased from 3.23% to … Continue reading Site Abandonment and How to Decrease it at Every Stage →

Improve Your Quality of Life as an Agency Owner: What’s Your Stage on the Day-to-Day Involvement Meter?

Agency Business

Karl Sakas — October 12, 2019 Follow @KarlSakas Consider your current day-to-day stage: Mandatory, Necessary, Needed, and Optional? Wondering about your evolution as an agency owner? The biggest indicator is what you do on a day-to-day basis. When you started, you were doing everything. As you’ve grown, you’ve built a team, and perhaps eventually sub-teams. … Continue reading Improve Your Quality of Life as an Agency Owner: What’s Your Stage on the Day-to-Day Involvement Meter? →

12 Sales Email Templates for Every Stage of the Sales Pipeline

Sales Funnel

Josh Bean — June 21, 2019 — June 21, 2019 Email is a daily activity for most sales reps. But did you know that only 9 percent of sales emails are even opened? Your potential customers are receiving a flood of generic emails every day. Your emails need to stand out among the crowd. From … Continue reading 12 Sales Email Templates for Every Stage of the Sales Pipeline →

Back to Basics — at Any Stage

Effective Peeple

Lacy Boggs — March 19, 2019 Follow @blogspiration42 — March 19, 2019 I was discussing my numbers with my accountant recently, and she noted that I don’t spend a lot of money on marketing. “If I could figure out where to spend money that would consistently send good leads my way, I would throw money … Continue reading Back to Basics — at Any Stage →

How Brands Should Offer Email Expertise Every Stage of the Customer Journey

Email Marketing Tips

Kevin George — February 14, 2019 Follow @imkevin_monk — February 14, 2019 Expertise builds trust. For a life-threatening ailment, you would prefer a doctor with expertise of multiple years than a freshly graduated medical student. Same is with your customers. Unless you don’t show your expertise of solving their pain point, they may not choose … Continue reading How Brands Should Offer Email Expertise Every Stage of the Customer Journey →

Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey

Video Strategy

Victor Blasco — July 3, 2018 Follow @yumyumvideos — July 3, 2018 Are you planning to create your first marketing video and don’t know where to begin? Or maybe you’ve already made one but you’re looking to go ahead with your video marketing strategy. No matter if you’re a beginner or an experienced marketer, you … Continue reading Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey →

Why You Need to Provide Feedback at Every Stage of a Project

Feedback Management

Autumn Sullivan — November 17, 2017 — November 17, 2017 From a single blog to a full-blown website, any new digital marketing project goes through several iterations before launch. Each stage of the project presents an opportunity to discuss the plan, make changes, and get buy-in from the entire team. When clients skip this opportunity … Continue reading Why You Need to Provide Feedback at Every Stage of a Project →

It’s time for creative to retake center stage

Creativity

Has programmatic put great creative on the back burner? Columnist John Nardone explains why agencies need to put creative at the forefront of their efforts again. John Nardone on November 15, 2017 Call me a curmudgeon. When I was coming up through the advertising industry, it was creative that drove the campaign. Creative development … Continue reading It’s time for creative to retake center stage →