Tag Archives: Stage

How to create content for every stage of the customer journey

Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion. Stephanie Trovato on March 20, 2024 Ever landed on a website, ready to explore, only to be met with a loud “BUY NOW!” before you’ve even found your bearings? It’s jarring, right?  Now, think about a different welcome … Continue reading How to create content for every stage of the customer journey

Driving growth through data: Optimizing the purchase stage

Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value. Greg Kihlstrom on January 11, 2024 Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support.  … Continue reading Driving growth through data: Optimizing the purchase stage

NASA’s robotic prospectors are setting the stage for miners to follow someday

By The Conversation November 06, 2023 The cars, cellphones, computers, and televisions that people in the U.S. use every day require metals like copper, cobalt, and platinum to build. Demand from the electronics industry for these metals is only rising, and companies are constantly searching for new places on Earth to mine them. Scientists estimate … Continue reading NASA’s robotic prospectors are setting the stage for miners to follow someday

Multicurrency Debate Takes Main Stage At The ‘Nerdy Upfront To The Upfronts’

Multicurrency Debate Takes Main Stage At The ‘Nerdy Upfront To The Upfronts’ by Dave Morgan , Featured Contributor, February 9, 2023 The video ad currency gauntlet has been thrown. I spent a good portion of (February 13, 2023) at NBCUniversal Advertising’s third annual technology conference, One23 — what TransUnion’s strategy vice president, Frans Vermeulen, aptly … Continue reading Multicurrency Debate Takes Main Stage At The ‘Nerdy Upfront To The Upfronts’

Attribution Accelerator Day 4: Recency, Creative Take Center Stage

Attribution Accelerator Day 4: Recency, Creative Take Center Stage by Tony Jarvis , Op-Ed Contributor, November 19, 2021 The Advertising Research Foundation’s (ARF) and Sequent Partners’ four-day “Attribution & Analytics Accelerator” conference wrapped up Thursday reminding attendees about three important principles: The relative importance of creative versus media.  The need for media agencies to embrace … Continue reading Attribution Accelerator Day 4: Recency, Creative Take Center Stage

Setting the Stage: B2B Website Design Tips to Support Your Content Strategy

Jeremy Durant June 20, 2021 A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. For a content marketing strategy to be effective, the … Continue reading Setting the Stage: B2B Website Design Tips to Support Your Content Strategy

7 HR Software Types to Enhance Every Stage of the Employee Life Cycle

Saajan Sharma June 23, 2020 Employees are the most valuable assets of an organization. Businesses make and break because of the management and efficiency of the workforce of a corporate establishment. So, providing a fostering environment and nurturing its working professionals is the responsibility as well as the need for an employer. Now, there are … Continue reading 7 HR Software Types to Enhance Every Stage of the Employee Life Cycle