Burke Alder — October 18, 2017 — October 18, 2017 Customer success, like any other department, is dependent on metrics. Customer success managers (CSMs) and leaders rely on these metrics to ensure they’re delivering the best possible experience to customers, and to determine repeatable workflows. Metrics help separate process that are working from processes that … Continue reading How to Apply Metrics to Each Stage of the Customer Lifecycle
If you want to have a strong data-driven organization, it’s essential to use data throughout your design process. Columnist Brian Massey shares tips to help you be a data leader in your design decisions. Brian Massey on September 11, 2017 . It can be hard to change things. I know. I started writing about conversion … Continue reading Lead the charge to use data in every stage of your design process
Ben Jessup — April 27, 2017 — April 27, 2017 You’ve probably heard that your key performance indicators, or KPIs, should play a big role in the creation of your marketing budget. They tell you where to put your dollars to make the most impact— the biggest bang for your buck, so to speak. But. … Continue reading Most Important KPIs By Funnel Stage: Awareness
Lydia Cockerham — April 23, 2017 — April 23, 2017 You know about the buyer’s journey. The marketing funnel. A.k.a. the stages leads move through from discovering their problem to picking your solution. The awareness stage — or top of the funnel — is the first step potential customers take on the way to sale … Continue reading 23 Captivating Examples of Awareness Stage Video Content
From beacons to user-generated content, columnist Jason Warnock takes a look at the email marketing innovations we can expect to see more of in 2017. Jason Warnock on March 9, 2017 Most marketers plan to maintain or increase their investments in marketing innovation this year. But here’s the catch: They’re hedging their bets by … Continue reading Why email is taking center stage in marketing innovation
Lucas Di Patrizio — February 22, 2017 — February 22, 2017 Planning out a video strategy? Then you know that there are six words that always stand out from the rest: Create content that people will love. Engaging, interesting and targeted content is something that must be present at every stage of your buyer’s journey … Continue reading The Best Video Strategy for Every Stage of Your Buyer’s Journey
by Tanya Gazdik, November 17, 2016 The largest potential for impact occurs during the initial stages of the booking path when 66% of American, 54% of British and 73% of Canadian travel bookers notice advertising, according to a survey commissioned by Expedia Media Solutions, the ad sales division of Expedia. As booking nears and users … Continue reading Travel Ad Impact Greatest In Booking Stage
Kara Widdison — November 1, 2016 — November 1, 2016 We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a … Continue reading Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey
by Meghan Garrity June 30, 2016June 30, 2016 There’s no denying that video marketing is on the rise. It attracts mobile users, improves your SEO efforts, and can even increase your conversion rates by 65 percent, according to HubSpot. Using video is all well and good, but how do you choose the right content for … Continue reading How to Use Video During Each Stage of the Buyer’s Journey
by Andrea Willson March 20, 2016March 20, 2016 Businesses that nurture their leads experience a 45% increase in lead generation ROI when compared to businesses that don’t. Lead nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. Email … Continue reading Lead Nurturing Email Tips for Every Stage of the Buyer’s Journey
