Kristen Dunleavy — May 29, 2017 Follow @KristenWritesIt— May 29, 2017 Capturing the attention of your customers isn’t always easy. They’re not only busy, they’re constantly bombarded with marketing messages in the inbox and beyond. They key to holding your customer’s attention is delivering it in a compelling way. That’s why storytelling is key for … Continue reading Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign
Mathilde Augustin — May 23, 2017 Follow @GetAmity— May 23, 2017 Achieving Customer Success can be a long and hazardous road, but there’s no reward like knowing that you’ve fostered a new advocate for your company. Advocates are customers who are so confident in the value of your service that they will go to great … Continue reading 5 Powerful Videos That Spotlight Customer Advocacy
Julie Chomiak — March 31, 2017 — March 31, 2017 Whether you’re a seasoned veteran or novice entrepreneur, it’s always helpful to refresh your small business tax knowledge before filing for the year. We’ve compiled a comprehensive list so you can spend your time conducting business instead of researching tax laws and documentation requirements. Take … Continue reading Seasonal Spotlight on Small Business Tax Prep
Rachel Romoff — March 15, 2017 — March 15, 2017 One of the biggest hurdles to scaling social customer service in the contact center is entrusting agents with handling very public customer interactions via social media. The last thing contact center managers want is that dreaded call from the PR or Marketing department saying that … Continue reading Prepping Agents for the Social Media Spotlight
CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. Amy Gesenhues on February 9, 2017 In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and … Continue reading A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts
Elna Cain — December 28, 2016 — December 28, 2016 We recently introduced how drip email campaigns can have a profound effect on the growth of your business. For most online businesses, email marketing plays a large role in the process of acquiring new leads, converting warm leads, and retargeting existing leads and current customers. … Continue reading A Spotlight on Drip Email Campaigns: Buffer
Paul Philp — November 27, 2016 Follow @pphilp— November 27, 2016 As we are aware, SaaS and other recurring revenue models have three core stages critical to their success – acquiring customers, retaining customers and monetizing customers. For each of these core stages, there are 5 insights that can be applied. After reading the Five … Continue reading 5 Valuable Insights to Spotlight Customer Growth [Infographic]
Carol Stephen — November 25, 2016 Follow @Carol_Stephen— November 25, 2016 Gratitude Marketing: Spotlight on a Social Cynic This year has been a mixed bag, both in terms of business and the political scene. On the one hand, business is up. On the other hand, people’s expectations are higher than ever. The election has created … Continue reading Gratitude Marketing: Spotlight on a Social Cynic
Carol Stephen — November 17, 2016 Follow @Carol_Stephen— November 17, 2016 Social Media: Spotlight on the Speed of Change People have complained about information overload since, well, since there were people. And I suspect that before homo sapiens, cro magnon man (and woman!) were also complaining about too much change. Now that social media is … Continue reading Social Media: Spotlight on the Speed of Change
by Elna Cain July 8, 2016July 8, 2016 Self-destructing videos? Doodles and captions on your images? Is there more to Snapchat than that? And, are young adults the only users who can benefit from this new platform? Indeed, Snapchat may seem like an unlikely platform for advertising, but it’s looking to be a sensible investment … Continue reading PPC Spotlight: Get Your Focus on Snapchat
