by Personal Branding Blog June 21, 2016June 21, 2016 Blogging is no longer an online diary. It’s big business, and your most effective marketing tool. The best blogs command the same respect as the oldest print newspapers, and some of the world’s largest, most successful companies treat their blogs as key parts of their online … Continue reading 14 Tips to Put Your Business Blog in the Spotlight
by Carol Stephen January 21, 2016 Follow @Carol_StephenJanuary 21, 2016 Twitter Spotlight on locals: How to Connect Ten Ways If you have a brick-and-mortar store, such as a shop or a restaurant, what’s the best way to get people to your place? Although I’ve written a previous post, Social Media: 7 Ways Your Business Can … Continue reading Twitter Spotlight on Locals: How to Connect Ten Ways
By Jennifer Peacock January 12th, 2016 Twitter App Spotlight, Instagram Advertising Options, and more of what’s making news in the Social Media Marketing world. Twitter App Spotlight and Timeline Install Actions Twitter has plans to marry mobile and apps with new Timeline Install Actions. After rolling out App Install Cards to the masses in mid-2015, … Continue reading Social Scoop: Twitter App Spotlight, Instagram Advertising Options
Lucy XuAugust 28, 2015 Instagram initially adopted square photos as a way to distinguish itself from other image platforms, but in an announcement this week, they’ve said it would finally enable full-size landscape and portrait photos. Some brands are already starting to experiment with the new format and changing the way they look at mobile … Continue reading This Week In Visual: Spotlight On Instagram
Contributor Katy Keim explains how digital shaming is gradually blurring the lines of social customer service. Katy Keim on May 4, 2015 Fielding customer complaints has always been the role of a company’s customer care team. However, the pervasive rise in using social media to connect more directly and instantly with brands has fundamentally changed … Continue reading Brand Missteps In The Social Media Spotlight: The New Rules Of The “Shame Game”
Jordan ConApril 2, 2015 In the pre-social and pre-mobile world, attribution was pretty simple. Web analytics could tell you that a visit from search was from search, a visit from a link on nytimes.com was a referral from the New York Times website, etc. But today, when you look at your web analytics, an oversized … Continue reading Dark Social Attribution in the Spotlight
