Gratitude Marketing: Spotlight on a Social Cynic




  • — November 25, 2016
    Gratitude Marketing: Spotlight on a Social Cynic

    Gratitude Marketing: Spotlight on a Social Cynic


    This year has been a mixed bag, both in terms of business and the political scene. On the one hand, business is up. On the other hand, people’s expectations are higher than ever. The election has created a country divided, with many unable to disagree in a civil manner.


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    Photo by iantmcfarland


    What’s in it for me?


    The atmosphere in the country right now seems to be “I’ve got mine–too bad for you.” There is a divisiveness to conversations on social media, with people unfriending, arguing, and a lot of spewing and venting. And it’s funny that while writing these words, I keep imagining what Andy Rooney would say. I don’t think he’d be happy about what’s happening.


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    Why Focus on Gratitude?


    Mike Sciortino, who wrote a book and trademarked “Gratitude Marketing®” had this to say,


    “Traditional Marketing speaks at people. Gratitude Marketing® engages and connects with people. When you combine relationship-building with consistent nurturing, you create clients for life.”


    Thinking of customers first is one of the hallmarks of a successful business. So maybe Gratitude Marketing is an old-fashioned idea, successfully repackaged. And it’s certainly an idea that Baby Boomers and others can take to heart.



    A Leap of Faith


    Personally, I think we need all the positivity and gratitude and beauty we can get right now. As tough as it may be to have that focus, it’s critical to move forward. We all need to assume that other people are good. Most of them, anyway. And we need to find ways to engage in a civil way. It seems simplistic, but peace really is every step, as Thich Nhat Hanh states. When he talks about “deep listening,” that it can create transformation and healing, could that not also be applied to our business lives?


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    Author: Carol Stephen


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