Tag Archives: Spotlight

Twitter Launches Location Spotlight, Builds Business Directory Into Platform

Twitter Tools

Twitter Launches Location Spotlight, Builds Business Directory Into Platform by Laurie Sullivan  @lauriesullivan, August 4, 2022 Local businesses with a Twitter presence may now have a good reason to set up a Professional Account. The company on Thursday announced a feature called Location Spotlight that puts business information like physical location at the top of the … Continue reading Twitter Launches Location Spotlight, Builds Business Directory Into Platform →

A viral TikTok saga of an employee who moved into his cubicle puts the spotlight on living wages

Employee Retention

By Moises Mendez II   March 19, 2022   More than 13 million TikTok users watched as a Seattle man, who goes by the handle calm.simon, unpacked bags full of clothes, books, snacks, and kitchen supplies in his office cubicle. “I am moving from my apartment and into my cubicle at work,” he says in … Continue reading A viral TikTok saga of an employee who moved into his cubicle puts the spotlight on living wages →

Martech Spotlight: How Kenshoo does digital commerce ad management

Marketing Technology

At a time when digital commerce is more important than ever, we’re profiling vendors that help retailers scale their ads on e-commerce marketplaces. Pamela Parker on June 11, 2020   Kenshoo Ecommerce combines holistic measurement of Amazon Advertising activity, retail analytics and product-driven data with optimization technology. Advertisers have access to product-driven campaign management at … Continue reading Martech Spotlight: How Kenshoo does digital commerce ad management →

Social media 2018 put the spotlight on data, video, Stories

Social Media Future

A wrap up of this year’s social media advertising highlights. Amy Gesenhues on December 27, 2018 at 9:00 am After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news story throughout 2018. The company’s constant stream of user privacy challenges left little space for other social … Continue reading Social media 2018 put the spotlight on data, video, Stories →

Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges

Facebook

Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges by Amanda Silvia , Op-Ed Contributor, November 14, 2018 The year 2018 has been big for smart speakers. With so many new devices introduced and reports of steady market growth throughout the year, it may seem that “Alexa” can be heard in most households across America.  … Continue reading Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges →

Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign

Email Marketing Tools

Kristen Dunleavy — May 29, 2017 Follow @KristenWritesIt— May 29, 2017 Capturing the attention of your customers isn’t always easy. They’re not only busy, they’re constantly bombarded with marketing messages in the inbox and beyond. They key to holding your customer’s attention is delivering it in a compelling way. That’s why storytelling is key for … Continue reading Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign →

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