Emilee Kyle July 30, 2020 It’s rare that a new social media platform comes to light and becomes mainstream, let alone one that adds value to a company’s social media strategy. With that being said, TikTok, and its video content capabilities, are currently taking the world by storm. What is TikTok? It’s a content-sharing app … Continue reading How to Utilize TikTok Video Content In Your Brand’s Social Media Strategy
Baylor Cherry July 30, 2020 Now more than ever, your social media presence matters. People turn to social to learn more about your brand, what you do on a daily basis, and how your products and services stack up to your competitors. Social media is a major element of any comprehensive inbound marketing strategy. And … Continue reading 20 of the Best Free Social Media Management Tools That Help Drive Engagement (2020 Edition)
Daniel Ndukwu July 29, 2020 Social media commands the attention of billions of people and cuts across every income level and social class. If you’re looking for your customers, they’re on social media. The challenge is that most of the things marketers and businesses do on social media are interrupting them. People don’t log on … Continue reading Social Media Lead Generation: How to Do it Right
Julia Miashkova July 27, 2020 The year is 2020, and it’s now more than ever that we pay extra attention to what’s being said about people, institutions, and companies online. Even more so, online is officially the place where reputation is built or ruined, public support is gained or lost, and clients are won or … Continue reading Brand Monitoring 101: How to Track Brand Mentions on Social & The Web
Susan Tucker July 21, 2020 It is impossible to ignore that COVID-19 has completely upended the world we live in. Times are dramatically different now than they were just seven months ago. As we learn to live in this new reality, we must figure out how to adapt and overcome. This is especially true when … Continue reading Navigating Social Media Marketing During COVID-19
Arik Hanson July 24, 2020 We all have that friend or colleague. You know the one. That person with the social media profile shot that doesn’t exactly match their actual appearance. Or, to be more blunt: their social media profile shot looks nothing like them. In some cases, it’s a profile shot from 10+ years … Continue reading The Little White Lie of the Social Media Profile Shot
Jock Breitwieser July 23, 2020 So, you’re interested in improving your social selling skills. Naturally, you want to dedicate your limited time to a platform that is going to have the most impact on your business. This leads many to choose Facebook, the world’s largest social network. There are many reasons why Facebook makes an … Continue reading Social Selling on Facebook Done Right in 5 Easy Steps
Victoria Taylor July 22, 2020 Video marketing is one of the most powerful marketing tools to date. Maybe that’s why 92% of marketers say it’s an important part of their marketing strategy. An in-depth study by Wyzowl found: 89% of video marketers say video gives them a good ROI. 87% of video marketers say video … Continue reading 16 Best Paid & Free Social Media Video Maker Apps for Marketers
Chris Christoff July 22, 2020 What’s the first thing you do when you’re shopping online? Studies show that 87% of the time you check out social proof to know what others are saying about the product. And like any rational buyers, you go for products with positive feedback, rather than something that has low ratings … Continue reading 4 Ways to Add Social Proof to Your eCommerce Site
Susan Friesen July 20, 2020 Your Guide to eCommerce Social Media Marketing Having a presence on social media is essential to building and growing brand awareness, driving traffic to your website and increasing leads and sales. But your accounts aren’t just platforms for sharing content and engaging with visitors to accomplish those goals. From Facebook … Continue reading How to Nail Social Media for eCommerce
