Deryck Jordan July 14, 2020 Social movements that gain momentum occasionally “trickle up” into corporate America. When that occurs, business leaders may feel compelled to engage in corporate activism. Around the globe, companies have recently reckoned with the Me Too, Fridays for Future and Black Lives Matter movements. While such reactive measures may be commendable, … Continue reading The 5 Ultimate Social Entrepreneurship Strategies for Startups
Jonathan Crossfield July 14, 2020 For a long time, the mantra of social media marketing was COPE – Create Once, Post Everywhere. Who could argue with that? Simple. Efficient. Fast. And there are plenty of professional social media tools that allow marketers to post to multiple accounts simultaneously and at scale. Currently, I write articles … Continue reading Crossposting Strategies: It’s Not Enough for Marketers to Just COPE on Social Media
Jock Breitwieser July 9, 2020 One of the biggest challenges that new social sellers face is knowing how to measure their progress. Social selling is a strategy that includes many different individual tasks and interactions, so how do you measure success?To be an effective social seller, you have to know how to start conversations with … Continue reading 10 Social Selling Metrics to Measure & Improve Effectiveness
Susan Gilbert July 8, 2020 Today I have some social monitoring resources to help you improve your social media and blog interactions. Here’s four links with tips and tricks to kick start your work week. Keeping track of your social media brand mentions can be can be a challenge with so many different channels operating … Continue reading Track Your Mentions Online With These 4 Social Monitoring Tools
Shane Barker July 5, 2020 Did you know that almost 90% of marketers think that social media is an important part of their marketing strategies? Yet, as many as 27% of marketers either don’t find it effective or are not sure about its effectiveness, according to the same study. This clearly indicates that there is … Continue reading How to Get the Most Out of Social Media Marketing [Infographics]
Osama Khabab July 2, 2020 Time is undoubtedly the most valuable asset in our lives. Therefore, as humans we’re always seeking convenience that saves us time in different activities that we carry out each day, such as consuming information. By using our visual and auditory senses, we’re able to consume information faster when watching a … Continue reading Social Media Video Marketing Trends 2020 [New Survey]
Alannah Riner June 30, 2020 The demographics of those using social platforms are essential to know for any marketing strategy. Knowing who uses what platform helps to reach your specific audience in a more efficient way. As social media is changing constantly, it’s a good idea to frequently stay informed on statistics of each social … Continue reading Who is Using Which Social Media Platform – A Demographic Look
Kim Chappell June 29, 2020 I will admit it. I used to be a rogue social media campaigner. I would start the day by browsing current events, social channels, and my photo collection. I would later post, across multiple channels, the theme that picked the mood of the day. Sure, the posts had a following, … Continue reading Creating Impactful Social Campaigns
Jared Atchison June 25, 2020 Do you want to encourage visitors to stay on your website longer? Perhaps you want to engage your audience by showing them constantly changing content when they hit your homepage. Whatever marketing goal you have in mind, adding social media feeds to your website can help. Social media block feeds … Continue reading 4 Smart Reasons to Add Social Media Feeds to Your Website
Sylvia Foerster June 22, 2020 There is no perfect formula when it comes to creating engaging social media images, but there are certainly best practices to keep in mind that will put you ahead of your competitors. Read on for our best tips and tricks in creating effective and engaging social media graphics. Plan your … Continue reading Creating Engaging Social Media Graphics
