Category Archives: Social Media Video

Social Video Trends: Consumer & Marketers Insights for 2020 [Infographic]

Jess Rozario-Ospino — October 30, 2019 Every year, my company, Animoto, conducts a survey of 500 marketers and 1,000 consumers to learn more about current social media marketing trends, how they’re impacting consumer purchase behavior, and the way brands communicate with their audience. This year’s results included a range of insights. For consumers, video was … Continue reading Social Video Trends: Consumer & Marketers Insights for 2020 [Infographic]

Marketing Videos Are Exploding on Social Media – Take Advantage of It

Sam Davtyan — April 29, 2019 Follow @samdavtyan — April 29, 2019 Video has been big in marketing for several years now, and it just keeps getting bigger. Customers connect with video in a way that they don’t with text – which is okay, because articles and videos do different jobs. Marketing videos need to … Continue reading Marketing Videos Are Exploding on Social Media – Take Advantage of It

The Secret Sauce for Successful Social Media Video Marketing

Abhishek Talreja — February 8, 2019 Follow @Abhishekt5 — February 8, 2019 The social media feed of today is replete with video content as opposed to text and images. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. – (Source) Social algorithms have evolved to … Continue reading The Secret Sauce for Successful Social Media Video Marketing

How to Incorporate Video into Your Social Media Marketing Strategy

Kati Catalogna — July 25, 2018 — July 25, 2018 From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising strategies may have you in a panic, but … Continue reading How to Incorporate Video into Your Social Media Marketing Strategy

3 Must-Do Customizations For Your Social Video Posts

Lauren Barry — November 6, 2017   Marketing today is an entirely different world than it was 10 years ago. What’s driving this massive shift? Consumers expect tailored experiences that are designed to fit their personal needs, and as a result marketers are obligated to create various strategies for distinctly different personas and platforms. When … Continue reading 3 Must-Do Customizations For Your Social Video Posts