BlackRock Supports Investing In The Metaverse ‘Here And Now’ by Colin Kirkland , February 9, 2023 “The metaverse might sound futuristic, but the investment opportunities are here and now,” says BlackRock’s Reid Menge, adding that while volatility may continue in technology shares, the investment company is confident in the long-term value of the metaverse. BlackRock’s belief … Continue reading BlackRock Supports Investing In The Metaverse ‘Here And Now’
How Brands Can Find Metaverse Success On Roblox by Aaron Paquette , Columnist, December 7, 2022 Every day brings new headlines about misfortune in the metaverse, and crisis in cryptocurrency. But one platform shows brands how to succeed in the virtual world and utilizes a virtual currency Gen Z finds even more desirable than cold, … Continue reading How Brands Can Find Metaverse Success On Roblox
The Halloween Forever Collection includes virtual items Roblox users can access in-game and on the Roblox Avatar Shop. Chris Wood on October 6, 2022 This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic … Continue reading Hot Topic launches metaverse Halloween collection on Roblox
Virtual worlds and immersive technology are not just for consumer campaigns. Here’s how to begin your B2B metaverse marketing journey. Lisa Peyton on September 7, 2022 The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. … Continue reading Top 3 marketing use cases for the B2B metaverse
What marketers can learn from Under Armour’s roadmap for “NF3s.” Chris Wood on July 29, 2022 Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops … Continue reading How Under Armour’s Curry Brand shoes are taking off in the metaverse
How To Build Your Business Brand in the Metaverse Zaheer Dodhia / 02 May 2022 Is your brand ready for the metaverse? It can be a complex question — for one thing; the answer depends on what “the metaverse” refers to for you as a business owner. For another, it can depend on the … Continue reading How To Build Your Business Brand in the Metaverse
