Steven Kwok October 11, 2021 Customer shopping habits changed to an extent irrevocably, when the coronavirus crisis arrived. It taught us we could become ill simply by shopping in close proximity to other people. Governments also locked us down and temporarily paused non-essential retail. Traditional customers hesitated for a moment, and then migrated to the … Continue reading The Pandemic’s Impact on E-Commerce: 4 Significant Trends (2020-2021)
Susan Hunt September 28, 2021 WeSpire has compelling research that shows that embracing a strong Environmental, Social, Governance (ESG) strategy is one critical way to combat the great resignation, by keeping the employees you have. In our State of Employee Engagement research published earlier this year, 93% of employees who said that their company was … Continue reading How ESG Programs Can Combat the Great Resignation
Dave Wakeman August 25, 2021 FelixMittermeier / Pixabay During the lockdown portion of the pandemic, I spent some time going back to school to freshen up on some of my skills. I took a certificate in marketing and a course in the entrepreneurship of consulting. But the one I’m most proud of is the certificate … Continue reading 10 Ideas For a Successful Post-Pandemic Strategy
As B2B and B2C buyers do more online, the CDP’s ability to unify profiles is more useful than ever before. Pamela Parker on August 19, 2021 While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer … Continue reading Pandemic challenges intensify need for customer data platforms
Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy by Vic Vaswani , August 18, 2021 Prioritizing customer relationships within B2B marketing strategies was a powerful tool before the pandemic. Now, it’s an essential one, as COVID-19 placed a new importance on relationships between B2B brands and customers. As many businesses now enter into a … Continue reading Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy
Nathan Liao July 12, 2021 Mask restrictions have ended in many regions, travelers are excitedly booking summer trips, concert venues are announcing show after show… it appears that society is going back to normal all over the world after this disastrous pandemic we’ve all endured. If your business was lucky enough to survive and possibly … Continue reading 5 Tips for Your Post-Pandemic Business Budget
Rocky Osborn July 2, 2021 AstraZeneca, Pfizer, Covishield — the names that instill hope. The battle against the pandemic is on, and scientific labs across the globe are developing vaccines. Mere vaccines are just one side of the coin. The other one is the actual journey to a patient. A single malfunction across the supply … Continue reading Vaccine Logistics: Technological Solutions Necessary for Fighting Covid on a Global Scale
Nura Eston June 24, 2021 As vaccination rates increase, and with lockdowns now behind us (hopefully for good!), businesses are looking forward to welcoming customers back to in-store shopping this summer. Here’s some information about how the pandemic has affected businesses, tips and guidance about managing your customers, steps to take before reopening and a … Continue reading With Lockdowns Ending, Here’s What to Expect as Businesses Reopen
Daniel Burrus June 1, 2021 Global lockdowns, a dangerous virus, a tumultuous election, social distancing and masks versus no masks; 2020 was an uncertain year to say the least. With the diverse set of issues we faced having lost our sense of normalcy, one that affected everyone was an unfamiliar breach of trust. The world … Continue reading Rebuilding After a Global Pandemic? Use Honesty and Integrity, and Trust Your Ability to Deliver
Peter Navarro May 16, 2021 Whenever there was a government assessment of the lockdown situation, I would literally stick to the screen for possible answers for the future. As a consumer, of course, one asks oneself what the situation will be like after the easing of the lockdown and how things will be in the … Continue reading Recovering From the Pandemic: How Retailers Can Encourage Customers to Return to Stores
