Category Archives: World Level Crisis

Pandemic’s impact on consumers, in-housing: Monday’s daily brief

Plus, ABM isn’t a cure-all Chris Wood on March 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Pandemic’s impact on consumers, in-housing: Monday’s daily brief

The 2020 Holidays Are Make-or-Break for Brands

Natalie Ross December 30, 2020 The holidays. They’ve always been a time of familiar comforts. For business owners, Thanksgiving heralded the arrival of Black Friday and Cyber Monday, followed like clockwork by a month of elevated pre-Christmas sales and in-store purchasing. Businesses, shoppers, families—everyone got what they wanted as we all took some time to … Continue reading The 2020 Holidays Are Make-or-Break for Brands

How is COVID Impacting Employees’ Mental Wellbeing?

Sarah Deane December 29, 2020 Recent employee insights on stress, productivity, and wellbeing. It is an understatement to say that COVID has fundamentally changed the way we live, work, and play, now…and in the future. 2021 is likely to be a year of transformation, innovation, and a time for redefining the paradigms we have been … Continue reading How is COVID Impacting Employees’ Mental Wellbeing?

Marketing the COVID vaccine faces familiar challenges

Selling the COVID vaccine will require personalized and empathetic messaging. Kim Davis on December 23, 2020 Not only is the COVID vaccination effort the biggest in U.S. history; the public education campaign launched by DHHS — effectively to market the vaccination — is also large-scale. The Department has budgeted $250 million against a background of … Continue reading Marketing the COVID vaccine faces familiar challenges

Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News

Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News by Sara Guaglione , December 22, 2020  A recent study by data solutions company Lotame examined the digital behavior of COVID-19 content readers versus non-COVID-19 content readers. It found that consumers of COVID-19 content were more likely to be family-focused, female and young, compared … Continue reading Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News