Susan Hunt March 24, 2021 As we hit the one year anniversary of closing WeSpire’s office, I asked our team to share with each other the most positive thing that’s happened to them in these twelve months of otherwise previously unthinkable changes and challenges. The strongest themes that emerged centered on strengthening relationships and friendships, … Continue reading How to Design Your Post-Pandemic Normal
Plus, SMX Create Early Bird rates Pamela Parker on March 23, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Pandemic shifts, call-in customers: Tuesday’s daily brief
Plus, ABM isn’t a cure-all Chris Wood on March 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Pandemic’s impact on consumers, in-housing: Monday’s daily brief
Garry West February 18, 2021 The global pandemic has turned our lives upside-down, made us question our values, and altered the ways we connect with each other. It’s a seismic shift that has played itself out on our screens, in real-time. There’s little wonder, then, that the content we share and develop for our online … Continue reading 5 Ways COVID-19 is Changing Online Content
Dave Sutton January 6, 2021 The pandemic has been mentally exhausting for everyone. For many people, this has resulted in a decline in their work performance since they are constantly dealing with distractions while working from home. Furthermore, opportunities to go out for a night on the town or a weekend vacation getaway to refresh … Continue reading Finding Balance in the Midst of Pandemic
Gleb Tsipursky January 6, 2021 Do you find yourself increasingly upset whenever you take in news regarding COVID-19, especially the recent third wave? Do you often ask yourself — whenever you get a glimpse of your friends’ relatively productive lives through social media posts — if you’re the only one who isn’t flourishing throughout this … Continue reading Are You Feeling COVID Anxiety?
Natalie Ross December 30, 2020 The holidays. They’ve always been a time of familiar comforts. For business owners, Thanksgiving heralded the arrival of Black Friday and Cyber Monday, followed like clockwork by a month of elevated pre-Christmas sales and in-store purchasing. Businesses, shoppers, families—everyone got what they wanted as we all took some time to … Continue reading The 2020 Holidays Are Make-or-Break for Brands
Sarah Deane December 29, 2020 Recent employee insights on stress, productivity, and wellbeing. It is an understatement to say that COVID has fundamentally changed the way we live, work, and play, now…and in the future. 2021 is likely to be a year of transformation, innovation, and a time for redefining the paradigms we have been … Continue reading How is COVID Impacting Employees’ Mental Wellbeing?
Selling the COVID vaccine will require personalized and empathetic messaging. Kim Davis on December 23, 2020 Not only is the COVID vaccination effort the biggest in U.S. history; the public education campaign launched by DHHS — effectively to market the vaccination — is also large-scale. The Department has budgeted $250 million against a background of … Continue reading Marketing the COVID vaccine faces familiar challenges
Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News by Sara Guaglione , December 22, 2020 A recent study by data solutions company Lotame examined the digital behavior of COVID-19 content readers versus non-COVID-19 content readers. It found that consumers of COVID-19 content were more likely to be family-focused, female and young, compared … Continue reading Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News