Brian Wallace August 20, 2020 If you work for a brand, you know that brand mentions don’t just happen on social media. In addition to the personal conversations that happen on mobile devices, there are, overall, three areas where conversations occur: social media, dark web and open sources. Social media refers to all online communities … Continue reading How to Empower Your Brand On the Big 3: Social, Dark Web and Open Sources
Tag Archives: Social
How to Integrate the Principles of Six Sigma With Social Media
Evanne Farmer August 17, 2020 A business that follows the Six Sigma principles is one that focuses upon maximizing customer value and minimizing waste at the same time. In other words, you want to be able to give your customers a lot of value through your products and services, but you want to use the … Continue reading How to Integrate the Principles of Six Sigma With Social Media
How Your Vibe Attracts Your Social Media Tribe
Jennifer Hanford August 12, 2020 I often hear the expression, “It’s just human nature,” to explain why people feel the way they do about things. You know what I’m talking about…feelings such as anger, laziness, forgetfulness, denial, greed. Do you see a pattern emerging here? When you think about it, human nature seems rather negative, … Continue reading How Your Vibe Attracts Your Social Media Tribe
Are “Likes” Important on Social Media?
Lindsey Flagg August 11, 2020 If you’re just starting out on your social media marketing journey, or have been going at it for a while but aren’t getting the results you had hoped for, you may be wondering if you should pay attention to page and post LIKES. As it turns out, you not only … Continue reading Are “Likes” Important on Social Media?
The Confusing Truth About Corporate Social Media Monitoring
Chip Roberson August 10, 2020 geralt / Pixabay Many companies have a corporate policy stating that employees cannot use personal social media accounts for work. In some regards, this makes sense as it is a priority for the business to conduct corporate social media monitoring on corporate accounts. It’s also good practice to use work … Continue reading The Confusing Truth About Corporate Social Media Monitoring
Build Strong Stakeholder Relationships Through These 3 Social Intelligence Methods
Gleb Tsipursky August 10, 2020 Strong relationships with your organization’s stakeholders will go a long way in helping you forecast and identify problems, as well as formulate and roll out effective solutions. However, these kinds of relationships are not built overnight. Aside from identifying your key stakeholders and learning the truth about them, you also … Continue reading Build Strong Stakeholder Relationships Through These 3 Social Intelligence Methods
Mitigating Social Media Risks During Company Layoffs
Chip Roberson August 7, 2020 The Coronavirus/Covid-19 pandemic has triggered a series of events which has destabilized markets and is affecting businesses, large and small, globally. Corporate furloughs have turned to layoffs and corporations are developing long-term plans to not only make it through the pandemic, but make it through a recession. Mitigating social media … Continue reading Mitigating Social Media Risks During Company Layoffs
How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results
Dan Fries August 7, 2020 Have you ever thought about combining your social media marketing strategy with email marketing? After all, social media marketing is excellent for widening reach, and email marketing is an equally awesome tool to convert those people you’ve reached from being leads to becoming actual customers. So if you merge the … Continue reading How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results
Why Social Media Should Be a Priority for Every Small Business
Delaney Kline August 4, 2020 People are spending more and more time on their phones these days – especially younger generations, making social media an increasingly effective way to market your business. Social media is a great way for consumers to understand and research a brand before making a purchase. But not all businesses are … Continue reading Why Social Media Should Be a Priority for Every Small Business
CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events
Manny Veiga July 31, 2020 Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and opportunities for networking, but the grand Las Vegas showcase that … Continue reading CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events
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