Category Archives: List Building

iOS10’s New Unsubscribe Button: Is Everyone Going to Leave My List Now?

by Tink Taylor Follow @tinktaylorOctober 11, 2016 If you’re unfamiliar with List-Unsubscribe, it’s an optional piece of text that you add to the technical header of your emails The text instructs email clients – such as iOS10, Hotmail and Gmail – to automatically show the unsubscribe button in the header. One of Apple’s new features … Continue reading iOS10’s New Unsubscribe Button: Is Everyone Going to Leave My List Now?