by Tyson Downs March 6, 2016 Follow @TitanWebAgencyMarch 6, 2016 As a small business owner, you likely strive to succeed and grow your business each day. You try your absolute best to increase market share by working at the marketing strategies that you feel most comfortable with. When it comes to online marketing, you know … Continue reading How a Small Business Can Build Rapport Using Social Media
by Cortney Phillips Meriwether March 6, 2016March 6, 2016 Don’t let the memes, cat videos and 140 character limits confuse you. Social media is a powerful tool for businesses. Big brands have been quick to capitalize on the social media craze. Unfortunately, professional service providers have been slow to catch up. And several have stumbled … Continue reading 5 Social Media Fails Professional Services Firms Should Avoid
by Sheila Olson March 6, 2016March 6, 2016 How prevalent is social media? According to Pew Research Center, over 90 percent of retail brands are using two or more channels—and over half of all adults have at least one active social media account. It’s clear that social media marketing offers huge advantages for businesses in … Continue reading 13 Social Media Mistakes Almost Every Business Makes
by Lucas Miller March 5, 2016 Follow @EchelonCopyMarch 5, 2016 Two years ago, Facebook began rolling out its trending topics section in spite of much eye-rolling and snide remarks. It seemed that the social media giant was simply copying Twitter’s rapid-response style. While that may be true, Facebook has used its immense algorithmic capabilities to … Continue reading 3 Ways Facebook’s Trending Topics Has Altered Social Media
by Andy Beohar March 4, 2016 Follow @sevenatomsbuzzMarch 4, 2016 Sure, social media is helpful for B2C companies looking to engage and convert consumers, but marketers at B2B companies often wonder if paid advertising on social networks is worth dedicating a budget to. However, as more and more networks begin to push sponsored content over … Continue reading 7 Reasons B2B Companies Should Jump On Social Media Advertising
by Gary Thompson March 4, 2016 Follow @sociallyINMarch 4, 2016 After the largest ever opening for a rated R movie, it is undeniable that Deadpool has been a resounding success. To obtain huge returns from a character that is relatively unknown by the mainstream population, a creative marketing strategy is a necessity. Being a Fox … Continue reading Strategy Breakdown of the Social Campaign That Fueled Deadpool’s Success
by Andrew Wilson March 3, 2016 Follow @SoutherlyCommsMarch 3, 2016 Quality over quantity. It’s an age old adage that has been applied to countless content marketing contexts: blogging, recruitment marketing, email marketing, video marketing… Examples of where a few timely, high-quality pieces of content have garnered a greater return than reams of mediocre content can … Continue reading Social Media: An Argument For Quality Over Quantity
by Lia Winograd March 3, 2016March 3, 2016 “We are a nation of Google and Facebook” – President Obama Barack Obama’s 2008 candidacy revolutionized how political campaigns operate in the digital age. Obama was the first presidential candidate to effectively use social media as a core strategy for interacting with voters, not just to raise … Continue reading How Social Media Can Be A Game Changer In The 2016 Presidential Election
by Penney Fox March 3, 2016 Follow @foxinteractiveMarch 3, 2016 Information Overload Is this you? You’re reading blog posts and articles about social media marketing and everyone has a different recommendation about what to do, how to do it and how often you need to do these things? Some days, I feel like I’m experiencing … Continue reading 7 Tips To Add Social Marketing Into Your Daily To-Do List
Even as social channels are proliferating, engagement is dropping. Columnist Blaise Lucey discusses the reasons for the problem and what marketers should do in response. Blaise Lucey on March 3, 2016 Does your brand’s Twitter account seem like a ghost town? How about your Facebook and LinkedIn page? If you’ve noticed a drop in … Continue reading The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It
