by Gary Thompson March 4, 2016 Follow @sociallyINMarch 4, 2016 After the largest ever opening for a rated R movie, it is undeniable that Deadpool has been a resounding success. To obtain huge returns from a character that is relatively unknown by the mainstream population, a creative marketing strategy is a necessity. Being a Fox … Continue reading Strategy Breakdown of the Social Campaign That Fueled Deadpool’s Success
by Andrew Wilson March 3, 2016 Follow @SoutherlyCommsMarch 3, 2016 Quality over quantity. It’s an age old adage that has been applied to countless content marketing contexts: blogging, recruitment marketing, email marketing, video marketing… Examples of where a few timely, high-quality pieces of content have garnered a greater return than reams of mediocre content can … Continue reading Social Media: An Argument For Quality Over Quantity
by Lia Winograd March 3, 2016March 3, 2016 “We are a nation of Google and Facebook” – President Obama Barack Obama’s 2008 candidacy revolutionized how political campaigns operate in the digital age. Obama was the first presidential candidate to effectively use social media as a core strategy for interacting with voters, not just to raise … Continue reading How Social Media Can Be A Game Changer In The 2016 Presidential Election
by Penney Fox March 3, 2016 Follow @foxinteractiveMarch 3, 2016 Information Overload Is this you? You’re reading blog posts and articles about social media marketing and everyone has a different recommendation about what to do, how to do it and how often you need to do these things? Some days, I feel like I’m experiencing … Continue reading 7 Tips To Add Social Marketing Into Your Daily To-Do List
Even as social channels are proliferating, engagement is dropping. Columnist Blaise Lucey discusses the reasons for the problem and what marketers should do in response. Blaise Lucey on March 3, 2016 Does your brand’s Twitter account seem like a ghost town? How about your Facebook and LinkedIn page? If you’ve noticed a drop in … Continue reading The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It
by Yasmin Bendror March 2, 2016 Follow @yasminbendrorMarch 2, 2016 With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to … Continue reading 5 Social Media & Digital Marketing “Must Haves” for 2016
by Andre W. Klein March 3, 2016 Follow @akleines2March 3, 2016 Trick #1: Blast Emails to your list. — Instead of just following others on Tumblr, send emails to your list and let them know that you are going to share cool tips and tricks on solving their problems on your Tumblr page. Trick #2: … Continue reading 21 Marketing Tricks for Tumblr (and Other Social Sites)
by Rebecca Lombardo March 1, 2016 Follow @mediachick76March 1, 2016 The short answer is “yes”, social media reaction types matter (otherwise Facebook wouldn’t have introduced five new emoji buttons to supplement their famous “Like” option). Does the overall quantity matter more than the type? Not really. Large numbers of negative reviews can mortally wound a … Continue reading Does Social Media Reaction Type Matter?
by Marissa Cazem March 1, 2016March 1, 2016 There are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag #Oscars, proving that brands need to take advantage of this massive moment on television. It is a … Continue reading 3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016
by Bridget Willard February 29, 2016 Follow @youtoocanbeguruFebruary 29, 2016 Do you feel that people hear you? Not just hear you even, but really, truly listen? People are talking every day on social media. The scale at which information is coming to us can be overwhelming. “Every second, on average, around 6,000 tweets are tweeted … Continue reading Keys to Being Social: Listening
