by BusinessVibes March 9, 2016 Follow @businessvibesMarch 9, 2016 In a very short span of time, social media has rapidly risen to become the most important aspect of the marketing mix for any business of reasonable size, hands down. The influence of social media and the potential to impact your business for better or for … Continue reading The Role of Social Media in Advancing Your Business Interests
Tag Archives: Social
Randomness Is OUT: Be Active In Your Social Selling
by Bob Woods March 9, 2016 Follow @socialsalesbobMarch 9, 2016 In Social Selling, having a strong LinkedIn Profile is pretty much de rigueur. I’ve written about it several times, and probably the two best articles on the important topic are here and here. What I’m seeing out of some social sellers, though, is a total … Continue reading Randomness Is OUT: Be Active In Your Social Selling
How To Avoid 10 Social Media Strategy Missteps
by Mark Simmons March 9, 2016 Follow @mixeddigitalMarch 9, 2016 Social media is a good thing and has become one of today’s most effective media platforms. It makes it possible for businesses to immediately reach their target audience, 24/7. Social media has helped small business brands grow larger and faster than any of us thought … Continue reading How To Avoid 10 Social Media Strategy Missteps
Search, social and content: Reaching digital marketing maturity
Columnist Jim Yu shares insights on how brands can successfully integrate search, social and content into their digital campaigns. Jim Yu on March 8, 2016 at 1:55 pm An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing strategies at increasing rates. As brands … Continue reading Search, social and content: Reaching digital marketing maturity
The Impact of Gamification and Social Media Contests
by Kevin Homer March 7, 2016 Follow @kevin_homerMarch 7, 2016 Everybody enjoys a fun game or contest, and companies are paying attention to this realism by integrating these methods of entertainment into their marketing strategies. Whether it’s the NCAA March Madness tournament brackets, McDonald’s Monopoly Board Game, or JG Wentworth’s ‘Live Your Dream Now’ sweepstakes, … Continue reading The Impact of Gamification and Social Media Contests
How a Small Business Can Build Rapport Using Social Media
by Tyson Downs March 6, 2016 Follow @TitanWebAgencyMarch 6, 2016 As a small business owner, you likely strive to succeed and grow your business each day. You try your absolute best to increase market share by working at the marketing strategies that you feel most comfortable with. When it comes to online marketing, you know … Continue reading How a Small Business Can Build Rapport Using Social Media
5 Social Media Fails Professional Services Firms Should Avoid
by Cortney Phillips Meriwether March 6, 2016March 6, 2016 Don’t let the memes, cat videos and 140 character limits confuse you. Social media is a powerful tool for businesses. Big brands have been quick to capitalize on the social media craze. Unfortunately, professional service providers have been slow to catch up. And several have stumbled … Continue reading 5 Social Media Fails Professional Services Firms Should Avoid
13 Social Media Mistakes Almost Every Business Makes
by Sheila Olson March 6, 2016March 6, 2016 How prevalent is social media? According to Pew Research Center, over 90 percent of retail brands are using two or more channels—and over half of all adults have at least one active social media account. It’s clear that social media marketing offers huge advantages for businesses in … Continue reading 13 Social Media Mistakes Almost Every Business Makes
3 Ways Facebook’s Trending Topics Has Altered Social Media
by Lucas Miller March 5, 2016 Follow @EchelonCopyMarch 5, 2016 Two years ago, Facebook began rolling out its trending topics section in spite of much eye-rolling and snide remarks. It seemed that the social media giant was simply copying Twitter’s rapid-response style. While that may be true, Facebook has used its immense algorithmic capabilities to … Continue reading 3 Ways Facebook’s Trending Topics Has Altered Social Media
7 Reasons B2B Companies Should Jump On Social Media Advertising
by Andy Beohar March 4, 2016 Follow @sevenatomsbuzzMarch 4, 2016 Sure, social media is helpful for B2C companies looking to engage and convert consumers, but marketers at B2B companies often wonder if paid advertising on social networks is worth dedicating a budget to. However, as more and more networks begin to push sponsored content over … Continue reading 7 Reasons B2B Companies Should Jump On Social Media Advertising