by Marissa Cazem March 11, 2016March 11, 2016 As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can know exactly … Continue reading The 10 Point Check List for Effective Social Media Analytics [Infographic]
by Tukan Das March 11, 2016 Follow @tdasMarch 11, 2016 Most marketers today are collecting varying degrees of social data. They have developed listening programs to monitor buzz about their brand, their competitors and their industry, and they have access to audience insights to learn more about their customers. However, the data that marketers collect … Continue reading 5 Ways to Generate Revenue Using Social Data
by David Leonhardt March 10, 2016 Follow @amabaieMarch 10, 2016 There is a huge difference between the needs of an online company targeting a global audience and a local company seeking local customers online. The global company can operate from a basement or a barn, and can cast a huge net to capture anybody online. … Continue reading Thinking Local for SEO and Social
by Dhariana Lozano March 10, 2016 Follow @DhariLoMarch 10, 2016 Every social media campaign, contest or giveaway is different. And as everything else in social media, success is dependent on many moving factors – an even further, these individual factors differ per business. Although this sounds like an absolute headache, there are basic building blocks … Continue reading 8 Elements Behind Every Successful Social Media Campaign
by Michael Cohn March 9, 2016 Follow @compukolMarch 9, 2016 When dealing with your business’s brand, you certainly understand that there are differences between enhancing your brand through traditional channels and through social media channels. When it comes to social media, there are obstacles that you must overcome. Social media can do so much for … Continue reading Overcoming Obstacles When Branding with Social Media
by BusinessVibes March 9, 2016 Follow @businessvibesMarch 9, 2016 In a very short span of time, social media has rapidly risen to become the most important aspect of the marketing mix for any business of reasonable size, hands down. The influence of social media and the potential to impact your business for better or for … Continue reading The Role of Social Media in Advancing Your Business Interests
by Bob Woods March 9, 2016 Follow @socialsalesbobMarch 9, 2016 In Social Selling, having a strong LinkedIn Profile is pretty much de rigueur. I’ve written about it several times, and probably the two best articles on the important topic are here and here. What I’m seeing out of some social sellers, though, is a total … Continue reading Randomness Is OUT: Be Active In Your Social Selling
by Mark Simmons March 9, 2016 Follow @mixeddigitalMarch 9, 2016 Social media is a good thing and has become one of today’s most effective media platforms. It makes it possible for businesses to immediately reach their target audience, 24/7. Social media has helped small business brands grow larger and faster than any of us thought … Continue reading How To Avoid 10 Social Media Strategy Missteps
Columnist Jim Yu shares insights on how brands can successfully integrate search, social and content into their digital campaigns. Jim Yu on March 8, 2016 at 1:55 pm An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing strategies at increasing rates. As brands … Continue reading Search, social and content: Reaching digital marketing maturity
by Kevin Homer March 7, 2016 Follow @kevin_homerMarch 7, 2016 Everybody enjoys a fun game or contest, and companies are paying attention to this realism by integrating these methods of entertainment into their marketing strategies. Whether it’s the NCAA March Madness tournament brackets, McDonald’s Monopoly Board Game, or JG Wentworth’s ‘Live Your Dream Now’ sweepstakes, … Continue reading The Impact of Gamification and Social Media Contests
