William Comcowich — February 15, 2017 Follow @GleanTeam— February 15, 2017 PR and digital marketers frequently consider engagement a key social media metric. Yet some believe online engagement is faltering. Fewer brands engage with followers, they assert. Very few companies, typically larger brands, dedicate the staff for extensive engagement. Wendy’s tweets are an exception. Even … Continue reading Does Engagement Still Matter as a Social Media Metric?
By Evelyn Timson February 15th, 2017 With a billion YouTubers watching hundreds of millions of hours of video daily, and Facebook and Snapchat clocking up 8 billion daily video views between them, online video has become the medium of choice in the digital marketing world. Jumping on this online video marketing bandwagon can be a … Continue reading Making Videos for Social Media: Do’s and Don’ts
Facebook recently started testing product ads that let retailers showcase multi-product imagery within the news feed. Contributor Laura Collins takes a look at the format and explains why it’s time for your brand to hop on board. Laura Collins on February 15, 2017 Facebook has been developing its ad offerings for years, and while … Continue reading Improving the social shopping experience: Facebook Shoppable Feed ads
Justin Wilson — February 14, 2017 Follow @Jus_Wilson— February 14, 2017 Social media is a big opportunity for most organisations, whether they are B2B or B2C, or whether they operate online or from a physical location. And while the theory of social media is simple (i.e. if I write great content, people will be able … Continue reading Common Social Media Mistakes
Jana Barrett — February 10, 2017 Follow @_janabarrett— February 10, 2017 Social media is changing our culture drastically. It’s easier to share information, publish ideas, and create a “personal brand.” As we do so, our lives become increasingly more public. Business has felt its impact too. Social media has introduced new marketing channels, impacted the … Continue reading Social Customer Service Is Changing the Face of Business
Alexa Vitrac — February 10, 2017 — February 10, 2017 Episode 1: Account Structure and Creative This is a three-part series that explores all the things social marketers should do when setting up their ad campaigns. In this post, we focus on making sure your account structure is solid and how to get the most … Continue reading 9 Essentials for Your Social Advertising Campaigns, Part 1
Bob Hutchins — October 28, 2016 Follow @Bobhutchins— October 28, 2016 Think you know your social media? Take a look at a new infographic released this week from skilled.co, and you might find that you don’t know quite as much as you think. From global penetration rates to influence of purchasing decisions, this new social … Continue reading 115 Things You Never Knew About Social Media
Jessica Davis — February 10, 2017 Follow @godotmedia— February 10, 2017 Hootsuite recently announced the retirement of its content suggestions, and several users were left devastated. After all, many marketers identify content curation and management as one of the most challenging tasks in their job descriptions. Why content suggestion tools shut down It isn’t the … Continue reading 3 Brilliant Alternatives to Hootsuite for Social Media Marketers
SEO Underused, Social Media Still Too Complicated For Small Businesses by Laurie Sullivan @lauriesullivan, February 10, 2017 Only 17% of small business owners will invest in search engine optimization (SEO) in 2017, 26% admit to having a Web site with only one page, and 43% say they have no plans to change or improve their … Continue reading SEO Underused, Social Media Still Too Complicated For Small Businesses
Katia Herrera — February 8, 2017 — February 8, 2017 When it comes to digital marketing, one of the most difficult things for business owners and marketers is to measure the ROI in their social media efforts. By now, brands and businesses realize social media is not optional – but critical – to tracking different … Continue reading Time to Understand ROI in Social Media Marketing
