Donald Felix Odoh — February 17, 2017 — February 17, 2017 If the ROI from your social media marketing budget is less than impressive, then you need to try something different. In that case, the very first step could be simply paying attention to the mobile first demographic growth within your target market. Interestingly, by … Continue reading How To Leverage The Mobile First Demographic In Social Media
Jane Binnion — February 11, 2017 Follow @janebinnion— February 11, 2017 Most organisations that invite me to work with them do so because their outgoing communications are random and therefore mostly ineffective. Statements such as this are common place; We know we need to get organised but we don’t know where to start. So in … Continue reading An End To Random, Unless Random Is Your Social Media Strategy.
Gene Sobolev — January 6, 2017 Follow @GeneSobolev— January 6, 2017 In our previous article, we covered how to find and target your audience by selecting the right social networks for distribution, defining content sharing patterns and generating content consistently. These are basic considerations in any social media strategy, but on their own they aren’t … Continue reading 8 Best Practices for Social Posts That Get Noticed [Infographic]
Now that we’re halfway into February, it’s now or never: Contributor Wayne St. Amand offers some ways to step up your social media marketing and take advantage of the advertising lull in early 2017. Wayne St. Amand on February 16, 2017 It’s that time of year again. After ringing in the new year, 2017 … Continue reading 2017 is here: Don’t dawdle. Double down on social media ads now
Kent Campbell — February 16, 2017 Follow @reputationx— February 16, 2017 Do you define your reputation, or does your reputation define you? Do you control it, or does someone else? The good news is that perception can flow in both directions – for example when a business or person works to actively curate their own … Continue reading How Search and Social Define Reputation Today
Karla Jackson — February 16, 2017 — February 16, 2017 We know that sometimes it’s easier to simply post an update to your social sites without adding images or GIFs. But nowadays, these types of posts just won’t fly! For one, it’s hard to make them stand out amongst the memes, videos, and other visual … Continue reading How to Add Images & GIFs to Your Social Posts
William Comcowich — February 15, 2017 Follow @GleanTeam— February 15, 2017 PR and digital marketers frequently consider engagement a key social media metric. Yet some believe online engagement is faltering. Fewer brands engage with followers, they assert. Very few companies, typically larger brands, dedicate the staff for extensive engagement. Wendy’s tweets are an exception. Even … Continue reading Does Engagement Still Matter as a Social Media Metric?
By Evelyn Timson February 15th, 2017 With a billion YouTubers watching hundreds of millions of hours of video daily, and Facebook and Snapchat clocking up 8 billion daily video views between them, online video has become the medium of choice in the digital marketing world. Jumping on this online video marketing bandwagon can be a … Continue reading Making Videos for Social Media: Do’s and Don’ts
Facebook recently started testing product ads that let retailers showcase multi-product imagery within the news feed. Contributor Laura Collins takes a look at the format and explains why it’s time for your brand to hop on board. Laura Collins on February 15, 2017 Facebook has been developing its ad offerings for years, and while … Continue reading Improving the social shopping experience: Facebook Shoppable Feed ads
Justin Wilson — February 14, 2017 Follow @Jus_Wilson— February 14, 2017 Social media is a big opportunity for most organisations, whether they are B2B or B2C, or whether they operate online or from a physical location. And while the theory of social media is simple (i.e. if I write great content, people will be able … Continue reading Common Social Media Mistakes
