Jana Barrett — February 10, 2017 Follow @_janabarrett— February 10, 2017 Social media is changing our culture drastically. It’s easier to share information, publish ideas, and create a “personal brand.” As we do so, our lives become increasingly more public. Business has felt its impact too. Social media has introduced new marketing channels, impacted the … Continue reading Social Customer Service Is Changing the Face of Business
Alexa Vitrac — February 10, 2017 — February 10, 2017 Episode 1: Account Structure and Creative This is a three-part series that explores all the things social marketers should do when setting up their ad campaigns. In this post, we focus on making sure your account structure is solid and how to get the most … Continue reading 9 Essentials for Your Social Advertising Campaigns, Part 1
Bob Hutchins — October 28, 2016 Follow @Bobhutchins— October 28, 2016 Think you know your social media? Take a look at a new infographic released this week from skilled.co, and you might find that you don’t know quite as much as you think. From global penetration rates to influence of purchasing decisions, this new social … Continue reading 115 Things You Never Knew About Social Media
Jessica Davis — February 10, 2017 Follow @godotmedia— February 10, 2017 Hootsuite recently announced the retirement of its content suggestions, and several users were left devastated. After all, many marketers identify content curation and management as one of the most challenging tasks in their job descriptions. Why content suggestion tools shut down It isn’t the … Continue reading 3 Brilliant Alternatives to Hootsuite for Social Media Marketers
SEO Underused, Social Media Still Too Complicated For Small Businesses by Laurie Sullivan @lauriesullivan, February 10, 2017 Only 17% of small business owners will invest in search engine optimization (SEO) in 2017, 26% admit to having a Web site with only one page, and 43% say they have no plans to change or improve their … Continue reading SEO Underused, Social Media Still Too Complicated For Small Businesses
Katia Herrera — February 8, 2017 — February 8, 2017 When it comes to digital marketing, one of the most difficult things for business owners and marketers is to measure the ROI in their social media efforts. By now, brands and businesses realize social media is not optional – but critical – to tracking different … Continue reading Time to Understand ROI in Social Media Marketing
Jomer Gregorio — February 7, 2017 Follow @JomerGregorio— February 7, 2017 In 2016, social media continued its rise with more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. This large amount of potential customers has prompted 83% of all marketers to take advantage of social media marketing in … Continue reading The Top 8 Social Media Marketing Trends in 2017 [Infographic]
Jeanette Russell — February 8, 2017 Follow @jnetrussell— February 8, 2017 On January 21st, 2017, millions of lives were touched by actions of solidarity that gave voice to many causes we care about. For every person who attended the Women’s March, thousands if not millions were moved to make an impact. Regardless of where you … Continue reading Ignite Supporter-Led Advocacy with Social Media
Lisa Kupfer — February 8, 2017 Follow @dearlisa— February 8, 2017 As your business grows, so does the question of how to acquire new sales and leads. The search for new customers and potential business partners begins and that is usually the point where small businesses turn to social media based on promising stats like … Continue reading Social Media: The In-House Versus Agency Decision
Meera Murthy — February 7, 2017 — February 7, 2017 Purchasing something online is inherently risky. You can’t see or touch the product you buy. Instead, you have to rely on images and product descriptions to help you find what you’re looking for. If you’ve chosen incorrectly, you won’t find out until the product arrives, … Continue reading How to Use Social Proof Without Asking Your Customers to Do Anything
