Building Trust With Your Clients: Influencer Management

Alex Ditty — March 15, 2017 Follow @seenmoment

How to build trust with your clients during program management

This post is the third in a series of posts educating our agency partners on how to establish and cultivate the trust with their clients that is necessary for a successful influencer marketing campaign.

As a relatively new tactic for most marketers, it can be difficult to take the leap of faith into influencer marketing. But you can feel a lot more confident taking the leap when you and your client have fostered a strong relationship founded on trust and transparency. From campaign development, campaign planning, management and post-campaign reporting, we’ll walk through each of the steps of a successful influencer program and detail how to best approach the client relationship to give them confidence in your execution and the program’s deliverables. We recommend that you subscribe to our blog to stay up-to-date on each of these steps!

With the program plan set and the influencers signed on, now you can begin the fun of running the campaign. Though seeing the amazing content come to life can be rewarding, the process can be incredibly taxing on you and your client if you don’t manage the bumps.

Influencer Communication

Throughout the program, you’ll want to stay on top of the influencers to ensure they’re posting on time and in the right way. There’s a healthy balance between helpful reminders and babysitting. Make sure you’re giving clear direction, while allowing creative freedom.

Make yourself available to influencers for questions and feedback throughout the program. Track their posts to check for correct content and tagging. Staying on top of the influencers’ activity makes it easy to provide quick program updates to your client.

Don’t limit your communication to email. Making yourself available on other channels strengthens relationships with influencers. Simply commenting and interacting with their content is very effective.

Key lesson: Keep in touch with your influencers throughout the program to minimize the risk of anyone going rogue on your campaign and will also help you keep your clients updated.

Influencer Auditing

You will also want to make sure that you’re tracking the influencers’ posts. This will make the program review steps much simpler at the end of the campaign.

Tracking allows you to keep the client up-to-date and gives you a real time understanding of the content engagement. This is also your safety check to ensure that the influencers are meeting the content guidelines.

This process can be the most fun part of the campaign. Take the opportunity to share great content with your team and your client to build the excitement for the program. Afterall, influencer marketing is pretty fun.

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