Category Archives: Youtube Marketing Strategy

Leveraging YouTube Ads and Influencer Marketing

Leonel Tapia June 9, 2021 It’s a well-known fact that influencers can boost your brands’ visibility, as well as drive sales and leads with the right strategy, but have you tried combining both, YouTube Ads and YouTube Influencers? Typically, when you create a YouTube ad campaign, a popular strategy is to target channels where your … Continue reading Leveraging YouTube Ads and Influencer Marketing

How YouTube Impacts Consumer Purchase Habits

How YouTube Impacts Consumer Purchase Habits by Laurie Sullivan  @lauriesullivan, December 30, 2020 The pandemic gave live streaming video a boost. Now nightly network news shows are seeing the same success in performance. Much of the content is watched on television screens and influencers are helping brands reach consumers on more than just smartphones and … Continue reading How YouTube Impacts Consumer Purchase Habits

How (and Why) to Advertise Your Long Form Content on YouTube

Zach Watson — March 20, 2020 If you’re serious about organic traffic, you need to be writing long form content. Why? Because Google prefers long form content, and multiple studies have validated it. When Brian Dean analyzed over 1 million Google search results, the data showed the average length of content on the first page … Continue reading How (and Why) to Advertise Your Long Form Content on YouTube

Create a YouTube Channel That Helps Your Small Business Make Money

Ben Duchesney — March 9, 2019 — March 9, 2019 You’re a star, baby! The camera loves you – and your business. If you want to make your small business famous – YouTube famous – now is a good time to start. According to Brandwatch, “among millennials, YouTube accounts for two-thirds of the premium online … Continue reading Create a YouTube Channel That Helps Your Small Business Make Money

Think like a search marketer to drive growth with YouTube

Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube. Matt Lawson on February 25, 2019  Today’s consumers are constantly moving between channels and devices, and video is becoming an increasingly important … Continue reading Think like a search marketer to drive growth with YouTube

YouTube Marketing: 5 Proven Strategies to Generate More Sales for Your E-Commerce Business

Emil Kristensen — November 23, 2018 Follow @Emilgkristensen — November 23, 2018 Looking to find new customers for your e-commerce store? Your ticket to success might be in a medium you haven’t tried yet—YouTube. YouTube may sound intimidating. Don’t videos take a long time to create? Don’t you need expensive equipment? What if you’re not … Continue reading YouTube Marketing: 5 Proven Strategies to Generate More Sales for Your E-Commerce Business