Heather Lohmann — July 20, 2017 Follow @heather_lohmann — July 20, 2017 We all know by now that returns are the new normal. But this begs the question—why are so many returns happening in the first place? Since the dawn of modern retail, customers have returned products for a wide variety of reasons. But the … Continue reading 6 Common Reasons for Retail Returns (And Why Retailers Should Care)
Tag Archives: should
4 Reasons Why Marketers Should Always Write Their Own Resumes
Mark Miller — July 16, 2017 Follow @MMtwopointfive — July 16, 2017 bawbag / Pixabay As a marketing recruitment company, we sift through a flood of resumes every day and receive lots of questions from candidates on resume development best practices. Some of the questions we receive involve the concept of resume writing services: Do … Continue reading 4 Reasons Why Marketers Should Always Write Their Own Resumes
Should You Try Google Shopping Ads?
Gail Oliver — July 15, 2017 Follow @AttentionGet — July 15, 2017 I have said it before, you have to advertise your online shop. There are only so many free marketing ideas you can do and they still will not give you the traffic and return that advertising will. If you have an online shop, … Continue reading Should You Try Google Shopping Ads?
6 Reasons Your Marketing Efforts Should Include a Blog
Liz Papagni — July 13, 2017 Follow @mrktgworx — July 13, 2017 Starting—and maintaining—a business blog is hard. We know. Creating a content calendar, conducting research, and setting aside the time to write and publish can take a huge chunk out of your time. That’s why so many companies end up forgoing a blog altogether … Continue reading 6 Reasons Your Marketing Efforts Should Include a Blog
Should You Use Explainer Videos for Facebook Ads?
Jefri Yonata — July 13, 2017 — July 13, 2017 Explainer videos are a tremendous tool for commercial websites to use to present their businesses better. They are also widely popular as advertisements across the Internet. However, there is only so much growth that a company can gain using their website. They need to expand … Continue reading Should You Use Explainer Videos for Facebook Ads?
Why Startups Should Aim to Get Featured on CNN
Bill Achola — July 13, 2017 Follow @billachola — July 13, 2017 mmdexe / Pixabay When you hear about getting featured on CNN, you’d probably think it’s a big deal. After all, it’s one of the most renowned television news channels not only in the United States, but also throughout the world. Based on that … Continue reading Why Startups Should Aim to Get Featured on CNN
What Should I Measure on Social Media
Justin Wilson — July 13, 2017 Follow @Jus_Wilson — July 13, 2017 It wasn’t too long ago that social media analytics were very basic. Before the big networks felt the pressure to commercialise their product, information was short on the ground. But when they wanted marketers to start advertising on their networks, the quality of … Continue reading What Should I Measure on Social Media
Why You Should Create a Landing Page for Your Blog’s Homepage
Christopher Jan Benitez — July 11, 2017 Follow @christopherjanb — July 11, 2017 rawlaborer / Pixabay Full-screen backgrounds, recent posts, image sliders – blog owners have plenty of options when it comes to designing their homepage. While these layouts are by no means terrible design-wise, they often fall short regarding generating audience engagement. Research by … Continue reading Why You Should Create a Landing Page for Your Blog’s Homepage
8 Skills All Digital Marketing Employees Should Have if They Want to Get Hired
Eric Samson — July 10, 2017 Follow @ericbsamson — July 10, 2017 Free-Photos / Pixabay It can’t be overstated: finding good employees in the digital marketing sector is becoming increasingly more difficult. There is a noticeable and prevalent skills gap between entry level job requirements and entry level candidate’s knowledge and experience. According to Marketing … Continue reading 8 Skills All Digital Marketing Employees Should Have if They Want to Get Hired
Why (and How) You Should Use Twitter for Employer Branding
James Burbank — July 10, 2017 — July 10, 2017 Photo-Mix / Pixabay It would probably be a good idea to confirm this with someone who has a degree in business history, but it’s highly likely that employer branding has been an integral part of business since…forever. The second caveman to realize he could sell … Continue reading Why (and How) You Should Use Twitter for Employer Branding