Tag Archives: should

How (and Why) Marketers Should Treat Their Resume and LinkedIn Differently

LinkedIn Marketing

Mark Miller — July 7, 2017 Follow @MMtwopointfive — July 7, 2017 typographyimages / Pixabay Marketers, still treating your resume and LinkedIn profiles more or less the same? If so, you’re probably utilizing one (or both) the wrong way. Your resume and LinkedIn account are undoubtedly among the best tools available to market your professional … Continue reading How (and Why) Marketers Should Treat Their Resume and LinkedIn Differently →

3 Questions Small Businesses Should Answer to Manage State Sales Tax

Tax Management

Cameron Ackbury — July 7, 2017 Follow @deskera — July 7, 2017 jarmoluk / Pixabay According to William Fox, Professor of Economics at the University of Tennessee, the development of sales tax arose out of the Great Depression. In the 1930s, 24 states and the District of Columbia began imposing sales tax, and since then … Continue reading 3 Questions Small Businesses Should Answer to Manage State Sales Tax →

Why Search Marketers Should Have A Cross-Border Strategy

Marketing Guide

Why Search Marketers Should Have A Cross-Border Strategy by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2017 Cross-border shopping will make up 20% of ecommerce in 2022, with sales of $627 billion, estimates Forrester Research. There is a shift in the way people make purchases, and this year an increasing number of overseas consumers … Continue reading Why Search Marketers Should Have A Cross-Border Strategy →

How to Create an Instagram Ad Strategy That Makes an Impact (And Why You Should)

Instagram Advertisement

Maura Canavan — July 6, 2017 — July 6, 2017 If you read our blog regularly, you’re probably used to hearing us say that the era of app acquisition being the most critical metric for app marketers is over. And that’s true! Successful mobile apps are all about user engagement. App acquisition is still important, … Continue reading How to Create an Instagram Ad Strategy That Makes an Impact (And Why You Should) →

Gives 5 Trends That Should be on the Radar of Every Firm From Lauren Clemmer

Sales Strategy

Jody Glidden — July 5, 2017 — July 5, 2017 Lauren Clemmer, executive director of the Association for Accounting Marketing, has been immersed in accounting marketing and business development for more than a decade, and was recently named one of the most powerful women in accounting. For the past two years, she has worked with … Continue reading Gives 5 Trends That Should be on the Radar of Every Firm From Lauren Clemmer →

Why Your Company Should Be Doubling Down On Augmented Reality Tech [Infographic]

Augmented Reality

Brian Wallace — July 3, 2017 Follow @nowsourcing — July 3, 2017 Virtual reality has been around for decades, but it is just now becoming a typical thing to see in a household. These days anyone with a smartphone and Google cardboard can use a rudimentary form of virtual reality, and some of the headsets … Continue reading Why Your Company Should Be Doubling Down On Augmented Reality Tech [Infographic] →

Who (Besides HR) Should Be Involved with New Employee Onboarding?

Employee Satisfaction

Blake Beus — June 30, 2017 Follow @BlakeBeus — June 30, 2017 rawpixel / Pixabay There’s a lot of buzz right now about retention and engagement, both of which are strongly linked to onboarding. As Click Boarding says, “it’s during the new hire onboarding process that companies are most vulnerable to losing their newest employees.” … Continue reading Who (Besides HR) Should Be Involved with New Employee Onboarding? →

How Much Should Agencies Charge Clients For In-Person Meetings That Require Extended Travel?

Outsourcing

Karl Sakas — June 29, 2017 Follow @KarlSakas — June 29, 2017 ThePixelman / Pixabay How much should your agency charge to fly to visit clients? Enough to cover the Opportunity Cost. One agency owner reached out for help, because one of her new retainer clients was insisting the agency send someone in-person to an … Continue reading How Much Should Agencies Charge Clients For In-Person Meetings That Require Extended Travel? →

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