Logan Godfrey — January 10, 2018 — January 10, 2018 MikeRenpening / Pixabay As a 25-year old, I have seen a surprising amount of what’s considered good business practices along with my fair share of bad ones. Most of these practices have occurred within marketing, journalism, and the entire digital media spectrum that I’ve seen … Continue reading Your Social Media Should Be More Social
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them. John Lincoln on January 8, 2018 As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As … Continue reading 10 facts about rich results that all SEOs should know
Roman Kniahynyckyj — December 26, 2017 Follow @kniahynyckyj — December 26, 2017 As companies continue to recognize the ability blogs have to develop leads and increase web traffic, the need for building solid blog content is growing. In developing this content, many companies aren’t sure if including a sales pitch into their blog content is … Continue reading Sales Pitches: Should You Include Them in Your Blog
Choncé Maddox — December 26, 2017 — December 26, 2017 FirmBee / Pixabay The online learning revolution has been booming these past two years and it shows no signs of slowing down. Part of me used to think people would eventually get tired of online courses and trainings but personally, I’ve taken quite a few … Continue reading Why You Should Charge More When Pricing Your Online Course
Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients. Jeremy Knauff on December 22, 2017 As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. … Continue reading 4 things SEO professionals should do consistently
Triniti Burton — December 22, 2017 Follow @Triniti_Int— December 22, 2017 68% of companies report a struggle to generate leads, according to a Lattice Engine/CSO Insight study. It’s hard to shift your thinking from quantity to quality when there’s simply not enough volume in your pipeline. If demand generation were easy, every B2B marketing organization … Continue reading Should You Outsource Demand Generation in 2018? Pros vs. Cons
Candace Huntly — December 20, 2017 Follow @SongBird_TO — December 20, 2017 For many people, saying ‘no’ can be the hardest thing to do. When was the last time you said ‘no’ to someone when it comes to business? Most entrepreneurs don’t feel they can say ‘no’ to opportunities. How can you grow your business … Continue reading 6 Reasons Entrepreneurs Should Just Say ‘No’ in Business
Angela Southall — December 18, 2017 Follow @mentionmeshare — December 18, 2017 It’s that time of year when marketers take a look back at the performance of their marketing activity. What made the grade, and what was bottom of the class and should be banished from your marketing toolbox, never to return? Hopefully, you’ll already … Continue reading Should Referral Join PPC, Email and Social in Your 2018 Marketing Plan?
Todd Kunsman — December 16, 2017 Follow @OhSoFreshMusic — December 16, 2017 Employee advocacy has continued to grow and be an important strategy for companies to implement. Especially as social media continues to be a popular aspect to most businesses, employee advocacy is no longer just a “trend.” Many large and recognizable companies like Dell, … Continue reading 5 Employee Advocacy Mistakes Your Company Should Avoid
Karen Repoli — December 15, 2017 Follow @karenrepoli — December 15, 2017 antonynjoro / Pixabay Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward you with more sales—not only of your products and services, … Continue reading Answers: What Should I Send My List?
