Choncé Maddox — December 13, 2017 — December 13, 2017 StartupStockPhotos / Pixabay They say teamwork makes the dream work. This is so accurate when it comes to entrepreneurship. Running your own business can be isolating, especially when you have an online business. You also have to put in a ton of work upfront before … Continue reading How and Why You Should Collaborate With Other Entrepreneurs
Columnist Joe Hyland believes the most successful CMOs aren’t the ones who spend the most money; they’re the ones who invest in sophisticated martech stacks that produce big returns on revenue in the long term. Joe Hyland on December 12, 2017 “Budgets recede amid demand for results.” That’s Gartner’s headline on their latest CMO … Continue reading CMOs should be measured by their results, not their spend
Renzo Costarella — December 11, 2017 — December 11, 2017 Goumbik / Pixabay The life of a freelancer has its pros and cons. The obvious advantages are the same that typically come with a self-employed career. Flexible work hours, open opportunity, and most of all creativity. In my opinion the advantage of working alone also … Continue reading 4 Freelance Strategies You Should Use to Stay Productive
The year 2017 may be winding down, but that doesn’t mean your marketing efforts should. Columnist Andrea Lehr discusses the benefits of repurposing content during these last few weeks of the year. Andrea Lehr on December 6, 2017 As we begin to close out the last few weeks of the year, and if you’ve … Continue reading Why your end-of-year marketing strategy should focus on repurposing and re-engagement
Tom Farrell — December 5, 2017 — December 5, 2017 TeroVesalainen / Pixabay It’s a question most large businesses, or at least those who are ‘lucky’ enough to have large IT teams, have struggled with. Should we resolve a particular technical requirement with a commercial, off-the-shelf solution? Or should we build it ourselves to our … Continue reading Should You Build Or Buy Enterprise Software?
Ruben Gamez — December 5, 2017 — December 5, 2017 Pricing strategies don’t just come down to what you charge, it can come down to how you present your prices. You’re trying to win the client who tops all clients; you’ve been burning the midnight oil obsessing over every last detail: What is going to … Continue reading 5 Pricing Strategies Every Sales Proposal Should Use
Annaliese Henwood — December 3, 2017 Follow @MktgInnovator — December 3, 2017 There’s been this debate going around about whether long form blog posts are necessary for your content’s success. Both sides have valid points, so how do you choose? Some say you need to create long form articles to see your content rank higher … Continue reading Should You Write Long Form Blog Posts? Analyzing the Debate
Paul Keijzer — November 25, 2017 Follow @Paul_Keijzer — November 25, 2017 TeroVesalainen / Pixabay So you’re just walking out of a job interview that you’ve spent days preparing for. You may be walking out feeling great because it went well, or maybe you’re not feeling that confident. But, nonetheless, you gave it your best. … Continue reading 5 Actions You Should Be Taking After A Job Interview
Personal Branding Blog — November 24, 2017 — November 24, 2017 Millennials get a bad rep in the workplace. Studies have found that employers — especially those from a past generation — often describe us as entitled, lazy, unfocused; all the attributes that throw up red flags during hiring processes. This may seem unfair — … Continue reading 5 Habits Millennial Workers Should Start Right Now
Brian Basilico — November 22, 2017 Follow @bbasilico — November 22, 2017 geralt / Pixabay So, I have a question for you. Are you using LinkedIn for your business? If not, why not? Well, who’s on LinkedIn? I guess that’s the big question that everybody wants to know, and really, if you’re doing business … Continue reading Should You Be Using LinkedIn For Your Business And Why?
