Chans Weber — January 25, 2018 Follow @chansweber — January 25, 2018 For some, search engine optimization (SEO) is a second language, an essential tool in their marketing arsenal. But for others, it’s a dirty word: a point of confusion and something to be resisted at all costs. Why should a copywriter who is … Continue reading Why Every Copywriter Should Understand SEO
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4 Reasons Your Business Should Consider Investing in Securities
Lilach Bullock — January 24, 2018 Follow @lilachbullock — January 24, 2018 Individual investors boost their incomes through investments all the time, whether they be stocks, bonds, or other securities. The same goes for large corporations who invest heavily in the stock market to generate additional income and increase their firm’s net worth. But, what … Continue reading 4 Reasons Your Business Should Consider Investing in Securities
Why Consultants Should Create a Group Coaching Program
Amanda Abella — January 24, 2018 — January 24, 2018 Tumisu / Pixabay I am a business coach who has been helping small business owners with their online marketing and sales for years. I’ve also done marketing consulting work for financial companies looking to market to Latinos. While this is a great start, I realized … Continue reading Why Consultants Should Create a Group Coaching Program
10 Things You Should Remove from Your Resume and LinkedIn Profile Today
Amanda Clark — January 23, 2018 Follow @GrammarChicInc — January 23, 2018 Jobseekers depend on their resume—and, to a slightly lesser extent, their LinkedIn profile—to inform recruiters and hiring managers about the skills they bring to the table. With that said, there is such a thing as having too much information on your job search … Continue reading 10 Things You Should Remove from Your Resume and LinkedIn Profile Today
Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018
Developing a top-notch customer loyalty program is hard — but it can deliver in spades. Columnist Rohit Gupta shares the 3 biggest benefits of a well-designed loyalty program Rohit Gupta on January 19, 2018 Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are … Continue reading Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018
If Amazon Is Doing It, I Should Be Doing It Too, Right?
Daniel Davidson — January 17, 2018 Follow @bydanray — January 17, 2018 josemiguels / Pixabay “If in doubt, do it like Amazon. They test everything so they know what they’re doing.” Have you heard this one before? Have you said it? Have you believed it? It sure sounds like good common sense. Too bad it’s … Continue reading If Amazon Is Doing It, I Should Be Doing It Too, Right?
How To Create An Empathy Map (And Why You Should)
Alli Ligget — January 15, 2018 — January 15, 2018 How do you win the attention of your audience and create content they actually care about? It happens when you take the time to understand and take on their thoughts, feelings and motivations as your own; it happens through empathy. “Empathy is about entering the … Continue reading How To Create An Empathy Map (And Why You Should)
Top 5 Instagram Marketing Trends CMOs Should Prepare for in 2018
Bob Van Rossum — January 15, 2018 Follow @BobVR — January 15, 2018 raphaelsilva / Pixabay If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and with reason). With major social media networks like Instagram … Continue reading Top 5 Instagram Marketing Trends CMOs Should Prepare for in 2018
The 4 Dashboards Digital B2B Merchants Should Be Watching
Peter Sheldon — January 12, 2018 Follow @magento — January 12, 2018 janeb13 / Pixabay One thing that is becoming increasingly important for B2B companies is the need to deliver B2C like experiences to their customers. This means a lot of things, including embarking on a digital transformation, making the buying process simpler, and moving … Continue reading The 4 Dashboards Digital B2B Merchants Should Be Watching
5 Ways Machine Learning Should Change the Way You Do SEO
Chris Pitt — January 12, 2018 Follow @Pitty_C — January 12, 2018 Machine learning is already changing the way we optimise for search engines and things look ready to quickly develop in 2018. If you’re not already preparing to power your search marketing efforts with machine learning, then now is the time to get familiar … Continue reading 5 Ways Machine Learning Should Change the Way You Do SEO
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