What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays out five trends that will dominate 2017. Adam Weiss on January 20, 2017 at 10:14 am Now that we are a few weeks into the New Year, it’s a great time … Continue reading Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
Ryan Estis — December 8, 2016 Follow @RyanEstis— December 8, 2016 “Dude, if you could figure out a way to get paid from having networking and brainstorming meetings at Starbucks everyday, you’d be crazy rich.” The truth hurts. At the time it was exactly the perspective I needed. I like meeting new people, learning about … Continue reading Kill the ‘Coffee Shopping’ with These 7 Ideas for Better Networking
Columnist and Microsoftie Christi Olson discusses the company’s personal shopping assistant and provides some thoughts on how marketers might adapt to this new technology. Christi Olson on December 8, 2016 This year, I decided to up my Black Friday and Cyber Monday game by researching my purchases in advance, so I knew exactly … Continue reading Using shopping assistants to fill your shopping carts, online
Nicole Blanckenberg — December 1, 2016 Follow @https://twitter.com/StoreYaCom— December 1, 2016 It’s crunch time and chances are you were (hopefully) run off your feet this Thanksgiving weekend. However, as Christmas shopping intensifies, so does the stress of a small business owner. According to the American Institute of Stress (AIS), 62% of Americans are stressed due … Continue reading 6 Quick Ways to Reduce Stress During the Busy Shopping Season
by Jess Nelson, November 23, 2016 With Black Friday lurking just around the corner, have you tested your emails to make sure they render correctly on mobile devices? Nearly six in 10 Americans — 137.4 million individuals — are considering shopping this Thanksgiving weekend, according to the National Retail Federation’s (NRF) annual holiday consumer survey. … Continue reading Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday
by Laurie Sullivan@lauriesullivan, November 4, 2016 Consumers anticipate doing more of their shopping through online channels this year, but marketers need to understand the personal and the emotional cross-channel purchase journey. Personalization is a driving factor for higher sales during the 2016 holiday shopping season. Of those surveyed, 31% of people participating in a survey … Continue reading Personalizing Web Sites, Ads Dominate Holiday Shopping Decisions
Lisa Kupfer — November 3, 2016 Follow @dearlisa— November 3, 2016 “Oh, my god. I need this. I want this. Now!”. We’ve all been there scrolling through our Instagram feed and madly falling in love with stuff we never thought we needed. Good news: Instagram has paid attention and is now rolling out new shopping … Continue reading Shopping On Instagram. Sort Of.
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance. Andreas Reiffen on November 3, 2016 In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do … Continue reading Uncover hidden potential in your paid search and shopping campaigns
by Laurie Sullivan@lauriesullivan, October 25, 2016 Criteo introduced a search platform for Google Shopping Tuesday after months of speculation. The platform takes a strong effort at predictive search based partly on machine learning and technology from its Datapop acquisition in 2015. Predictive Search combines Datapop’s product feed, content optimization and responsive campaign technology with Criteo’s … Continue reading Criteo Finally Introduces Predictive Search Platform For Google Shopping
Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season. Adam Weiss on October 28, 2016 There’s nothing quite like the holidays: home-cooked feasts, colorful foliage, gift giving, and most importantly, visiting … Continue reading Look to Thanksgiving dinner for holiday shopping trends
