Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors. Andreas Reiffen on June 15, 2017 Growing revenue … Continue reading Why ‘good’ isn’t good enough in Google Shopping
At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new technologies to shore up their businesses. Justin Freid on June 15, 2017 Many large retail chains — such as Macy’s, Sears and J.C. Penney — have been struggling. Just this week, children’s clothing retailer Gymboree … Continue reading Using Bluetooth, beacons and NFC to personalize in-store shopping
How to set up shopping campaigns that let you act on unique insights about your products. When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or … Continue reading The perfect structure for managing profitable shopping ads
Tara Elwell — May 16, 2017 Follow @oPembrokeStreet— May 16, 2017 Consider the way the sharing and resale economies have impacted consumer spending habits in your lifetime. Fashion in the Sharing Economy Twenty years ago, consignment and resale shopping was largely restricted to brick and mortar storefronts. Now, millions of people purge and fill their … Continue reading What’s Old Is New Again: The Rise of Resale Shopping
Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users. Christi Olson on May 12, 2017 A little over a year ago, I published an article on the importance of data feeds as influencers of future search: Structured data feeds front-load the search engine … Continue reading Let’s get visual: Shopping from within images
By Kyle Sanders April 13th, 2017 Mobile commerce is exploding. No hyperbole there. It just is what it is. Mobile is very close to matching desktops in terms of transactions and a stunning 40% of transactions are taking place across multiple devices. 40% of transactions take place across multiple devices Click To Tweet Beyond that, mobile … Continue reading Mobile Shopping Cart Optimization: Do’s & Don’ts
Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores by Ben Hale, Columnist, March 13, 2017 With the explosion of online shopping and click-and-collect programs in recent years, some in the industry may worry the grocery store of tomorrow won’t include going inside a grocery store at all. According to market-research firm Mintel, … Continue reading Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores
Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it. Matt Lawson on March 1, 2017 Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of … Continue reading Sharing is caring: Click share and post-holiday shopping success
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. Andreas Reiffen on February 23, 2017 To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, … Continue reading 7 ways small retailers can compete with retail giants using Google Shopping
Facebook recently started testing product ads that let retailers showcase multi-product imagery within the news feed. Contributor Laura Collins takes a look at the format and explains why it’s time for your brand to hop on board. Laura Collins on February 15, 2017 Facebook has been developing its ad offerings for years, and while … Continue reading Improving the social shopping experience: Facebook Shoppable Feed ads
