Tag Archives: Shopping

How Millennials Are Changing the Shopping Landscape [Infographic]

Shopping Campaigns

Will Price — June 15, 2017 Follow @lordwilliam— June 15, 2017 Oh, millennials. You wonderful, enormous assemblage of entitled, elusive, digitally-savvy, social-media-fiending, meme-generating, disposable-income-garnering, Kanye-misunderstanding, kombucha-drinking target market. What are brands to do about you? You’re the largest generation to date. Everyone wants your attention, and you know it. Brands try everything tactic in the … Continue reading How Millennials Are Changing the Shopping Landscape [Infographic] →

Using Bluetooth, beacons and NFC to personalize in-store shopping

Personalization

At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new technologies to shore up their businesses. Justin Freid on June 15, 2017   Many large retail chains — such as Macy’s, Sears and J.C. Penney — have been struggling. Just this week, children’s clothing retailer Gymboree … Continue reading Using Bluetooth, beacons and NFC to personalize in-store shopping →

What’s Old Is New Again: The Rise of Resale Shopping

Shopping Campaigns

Tara Elwell — May 16, 2017 Follow @oPembrokeStreet— May 16, 2017 Consider the way the sharing and resale economies have impacted consumer spending habits in your lifetime. Fashion in the Sharing Economy Twenty years ago, consignment and resale shopping was largely restricted to brick and mortar storefronts. Now, millions of people purge and fill their … Continue reading What’s Old Is New Again: The Rise of Resale Shopping →

Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores

Shopping Campaigns

Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores by Ben Hale, Columnist, March 13, 2017 With the explosion of online shopping and click-and-collect programs in recent years, some in the industry may worry the grocery store of tomorrow won’t include going inside a grocery store at all. According to market-research firm Mintel, … Continue reading Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores →

7 ways small retailers can compete with retail giants using Google Shopping

Competition Strategies

Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. Andreas Reiffen on February 23, 2017   To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, … Continue reading 7 ways small retailers can compete with retail giants using Google Shopping →

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