Chris Christoff — June 24, 2019 Follow @chriscct7 — June 24, 2019 Social media is now more than a place where people get together and share cute cat videos. In fact, entrepreneurs and business owners are using social platforms as a way to stay in touch with their customers. If you want to be successful, … Continue reading How to Use Social Listening for a Superior UX
Chris Christoff — June 4, 2019 Follow @chriscct7 — June 4, 2019 Digital marketing is the best way for business owners to reach their target audience, regardless of their customer’s age and location. If you’re trying to improve your lead generation efforts, develop a new product, or looking to retain current customers, social listening is … Continue reading How to Use Social Listening to Increase Sales
Garry Grant — May 14, 2019 Follow @seoinc — May 14, 2019 What is Social Listening? Social listening is the act of scouring the internet for chatter about your brand. Some of the feedback you’ll see on your social media channels because people will speak to you and about you there. But, a lot could … Continue reading What is Social Listening? How it Helps Your SEO
Brooke Bayer — November 30, 2018 — November 30, 2018 Let’s start with the definition, as defined by SproutSocial: Social listening is the process of tracking conversations around specific topics, keywords, phrases, brands or industries, and leveraging your insights to discover opportunities or create content for those audiences. So, why is social listening an important … Continue reading What Is Social Listening and Why Is It Important?
Curt Kaneshiro — October 11, 2018 — October 11, 2018 GDJ / Pixabay Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access … Continue reading How to Leverage Social Listening for Reputation or Crisis Management
by Lara Berendt December 26, 2015December 26, 2015 What if you could be a fly on the wall in a customer’s weekly strategy meeting as she talks through objectives and roadblocks with her team? Or imagine tagging along to happy hour with a group of your prospects and hearing them vent about their pain points … Continue reading How to Use Social Listening to Inform Your Buyer Personas