Category Archives: Social Listening

Social Learning as a Way to Foster Productivity in the Workplace

Dariya Lopukhina — October 15, 2019 Follow @AnadeaInc blackmachinex / Pixabay Without realizing it, social learning has been a part of workplaces for centuries. We are always learning from colleagues in one way or another, whether or not it directly relates to the work we are doing that day. Social media amplifies this. Spending any … Continue reading Social Learning as a Way to Foster Productivity in the Workplace

What Is Social Listening and Why Is It Important?

Brooke Bayer — November 30, 2018 — November 30, 2018 Let’s start with the definition, as defined by SproutSocial: Social listening is the process of tracking conversations around specific topics, keywords, phrases, brands or industries, and leveraging your insights to discover opportunities or create content for those audiences. So, why is social listening an important … Continue reading What Is Social Listening and Why Is It Important?

How to Leverage Social Listening for Reputation or Crisis Management

Curt Kaneshiro — October 11, 2018 — October 11, 2018 GDJ / Pixabay Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access … Continue reading How to Leverage Social Listening for Reputation or Crisis Management