Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season. Adam Weiss on October 28, 2016 There’s nothing quite like the holidays: home-cooked feasts, colorful foliage, gift giving, and most importantly, visiting … Continue reading Look to Thanksgiving dinner for holiday shopping trends
Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers’ preferences. Liad Agmon on October 25, 2016 Mobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent than in the way … Continue reading Mobile shopping is hard, but only if retailers keep it that way
by Richard LarsonOctober 22, 2016 For most e-Commerce companies, webmasters, and digital marketers, the focus lately has been on ensuring that your website is mobile friendly. However, you still cannot ignore shopping cart page optimization. There are steps you can take to ensure that your shopping cart isn’t causing abandonment with small missing items, distractions, … Continue reading Shopping Cart Optimization Tips
by Ted SnarskiyOctober 15, 2016 Your cart/checkout page is likely the #1 place on your website where you are leaking potential sales. The average rate for cart and checkout abandonment across e-commerce is around 70%. About 7 out of 10 shoppers will leave your website with items in their cart or during the checkout process. … Continue reading Digging Deeper into Shopping Cart Abandonment Rate and Checkout Optimization
by Sean Hargrave, Staff Writer, September 28, 2016 So only around half of British retailers use abandoned cart email retargeting. Yet according to the same piece of research, and another that is coincidentally also published today, they are the most successful automated emails available to marketers. Just how successful? Well, to take the case study of … Continue reading Abandoned Shopping Carts Are Email Marketing’s Greatest Opportunity
As we edge closer to the holidays, it’s time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch. David Rekuc on September 13, 2016 Have you ever been frustrated by the lack of control you have over a Google … Continue reading 7 advanced tips for Google Shopping ads
by Tracey Wallace Follow @tracewallSeptember 12, 2016 More than 1/3 of all online product searches begin on Google. Read that again. Not just searches, but “product searches” further making Google a priority advertising arena for anyone looking to get their product in front of a ready-to-buy consumer. But like anywhere else on the web, competition … Continue reading 15 Google Shopping Campaign Tips to Make More Money While Spending Less
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. Purna Virji on August 19, 2016 Honey for bees. Pikachu for Pokémon Go-ers. Ironic eyewear for hipsters. Some things are known attractants. But when you want to … Continue reading SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
by Silviya Dineva Follow @_SilviyaDinevaSeptember 7, 2016 How to Lower Your Cart Abandonment Rates? Almost 70% of the customers abandon their shopping cart. That is when they add a product to their online shopping basket but never end up the purchasing it. At this stage of the customer journey, the online retailers are very close … Continue reading Shopping Cart Hacks For Lower Abandonment Rates
by Andy Beohar Follow @sevenatomsbuzzAugust 26, 2016 Nearly seven out of ten online consumers abandon their shopping carts, reports the Baymard Institute, which aggregated eCommerce cart abandonment rate studies to reach this figure. Depending on the time of year, Listrak’s Shopping Cart Abandonment Index can spike as high as 83 percent, with the six-month average … Continue reading Shopping Cart Abandonment – 3 Best Practices To Address This Problem
