Leslie HughesAugust 24, 2015 Social Selling certainly is a “buzz” word that’s been circulating for the past few years. Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or … Continue reading Social Selling: What The Heck Is It, And Why You Should Care.
Colleen McKennaAugust 22, 2015 I’ve worked with CEOs who want me to report how many emails and phone calls were made on a daily basis. This is painful. They were painful. I’ve also worked with CEOs who have no sales process or quotas and let everyone do their own thing, thinking they would be motivated … Continue reading The Social Selling Index On LinkedIn
Bob WoodsAugust 17, 2015 If you don’t know to whom you’re selling, then why are you selling? You may know the overall market to which you’re targeting, but there’s an old maxim from Business Network International (BNI) that really applies in this case: Specific is terrific! (A bit corny? Yes. But believe me, you’ll never … Continue reading The Buyer Persona: A Necessary Element of Social Selling
Tara AlemanyAugust 14, 2015 Do you use LinkedIn as a means of building your business? If so, LinkedIn’s new Social Selling Index (SSI) may be of special interest to you. You might have heard the term “social selling” before. But if you haven’t here’s a quick definition. Social selling is when sales people use social … Continue reading What’s Your Social Selling Index?
Bob WoodsAugust 10, 2015 A couple of weeks back, I wrote about a new survey that, among other things, found that Twitter is slightly edging out LinkedIn as the most-favored platform in Social Selling. When it comes to using Social Selling, though, it’s really not about using Twitter or LinkedIn. It’s about effectively utilizing both platforms. The … Continue reading Channel Your Way to Social Selling Success
Dan WestmorelandAugust 7, 2015 Social selling is a hot topic right now. I think in someways it’s viewed as a buzzword. My VP of Sales, Ray Carroll, thinks it’s time to just drop the social prefix and call it “selling” because it’s now an integral part of the sales process. One thing is for sure … Continue reading 10 Signs Your Business Should Invest In Social Selling
Bob WoodsJuly 24, 2015 It’s not often that really “big” news is made in the Social Selling world. One of those times hit back in May. The big news came from a study that dealt with social media usage as it related to business-to-business (B2B) sales performance and corporate revenue. Among many other things, it … Continue reading In Social Selling, It’s NOT About LinkedIn vs. Twitter
John W HayesJuly 21, 2015 Many businesses, particularly those in the wholesale and manufacturing sectors, face an uphill struggle when it comes to email marketing and list building. This is particularly true for companies that sell only to trade customers and therefore have little or no understanding of who their end customer actually is. When … Continue reading Selling to the Trade: Wholesale Marketing Strategies
Josh MaitJuly 16, 2015 The BriefThis is the first in a series of articles to help you build relationship capital in the conference room. If it’s true that closing a deal is actually “the process of opening a relationship,” then how does a team of salespeople start building connections—and laying the groundwork for future return and … Continue reading The Art and Science of Relationship Selling – 3 Must-Have Strategies
BusinessVibesJuly 9, 2015 Over the course of the last decade, online retail has boomed. The rise and growth of the internet has seen industry evolve to an unprecedented degree, with technology poking its insidious tentacles into every corner of the commercial sector. For business owners, this has been a revelation. Although it can seem daunting … Continue reading Why Every Business Should Be Selling Online
