Category Archives: Branding Awareness

Cutting Through The Noise: What Brands Should Know About Social Issues

Branding Awareness

Cutting Through The Noise: What Brands Should Know About Social Issues by Ivan Bojanic , January 18, 2023 Conventional wisdom has long held that people want to work with businesses that reflect their values, and in a climate marked by profound turbulence, this presents unique challenges.  From the shock of a pandemic to increasingly fierce … Continue reading Cutting Through The Noise: What Brands Should Know About Social Issues →

Brands That Double Down On Data Will Win In (Impending) Recession

Branding Awareness

Brands That Double Down On Data Will Win In (Impending) Recession by Clint Tasset , January 16, 2023  By Marketing budgets will inevitably shrink in 2023 as CEOs take a more cautious approach to spending ahead of the recession they’re predicting. But despite having ample time to strategize (recession worries have circulated since at least … Continue reading Brands That Double Down On Data Will Win In (Impending) Recession →

Data Drill: D2C Brands Struggle To Get Accurate First-Party Information

Branding Awareness

Data Drill: D2C Brands Struggle To Get Accurate First-Party Information by Ray Schultz , Columnist, August 4, 2022 Email marketers can be forgiven for perhaps feeling smug:  The email address is the foundational piece of self-reported data.  That should be kept in mind as brands seek first-and zero-party data in response to changes like the pending … Continue reading Data Drill: D2C Brands Struggle To Get Accurate First-Party Information →

Open Door B2B: Brands Should Reduce Gated Content, Study Says

Branding Awareness

Open Door B2B: Brands Should Reduce Gated Content, Study Says by Ray Schultz , Columnist, July 15, 2022 Only 3.5% of visitors to B2B sites fill out forms, according to a new study by 6sense Research. And the form-to-conversion rate hovers around that same percentage.  Don’t despair — the percentages should be even lower.  That’s … Continue reading Open Door B2B: Brands Should Reduce Gated Content, Study Says →

Public wants to know where brands stand on issues, surveys show

Branding Awareness

71% of US customers wants companies to speak out on important issues. Constantine von Hoffman on May 23, 2022 As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. A 2022 … Continue reading Public wants to know where brands stand on issues, surveys show →

Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites

Branding Awareness

Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites by Laurie Sullivan  @lauriesullivan, April 8, 2022 Retailers continue to focus on ecommerce and online offerings — especially when it comes to advertising — but the top retail sites and the areas where brands spent the majority of their budgets … Continue reading Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites →

Sorry, but the Washington Commanders have a brand problem that a name won’t fix

Branding Awareness

By Jeff Beer February 02, 2022 After 18 months or so, the NFL’s Washington football team—temporarily known as Washington Football Team—has a new name. The Washington Commanders. The big news about the official new team name was revealed on February 2 (even if a local news helicopter spotted the name the night before).     … Continue reading Sorry, but the Washington Commanders have a brand problem that a name won’t fix →

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