by Sora WondraSeptember 19, 2016 Know thy users. Then, segment them. Customer segmentation strategies are key for relevant and effective mobile marketing. Sending campaigns to smaller, thoughtfully constructed segments (vs. non-targeted blasts) can increase conversion by 200%. Taking time to build, review, or revise segments can help you focus your messaging and your audience. Clarity … Continue reading The Secrets of Customer Segmentation Strategy
by Josie ScotchmerSeptember 10, 2016 Is there anything worse than putting your blood, sweat and tears into creating the perfect email campaign, just to see it land in the spam folder? We don’t think so. If you still haven’t cracked the code to enter the secret world of email deliverability, don’t panic. It’s not too … Continue reading Improve Your Email Deliverability: The Secrets To Send Your Holiday Emails Straight To The Inbox
“Storytelling” is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories in digital media. Peter Minnium on September 9, 2016 Humans are programmed to find a story in everything we see. Every picture, word or sentence, no matter how simplistic, is … Continue reading 6 secrets of digital storytelling
by Susan Friesen Follow @https://twitter.com/eVisionMediaAugust 8, 2016 The summer means it’s vacation time! Time to get away and enjoy sun and summer fun! But when you are a business owner, the thought of leaving your business can be stressful. I know it took me several years before I allowed myself the opportunity to truly take … Continue reading 8 Secrets to Keeping Your Business Going While on Vacation
by Roman Kniahynyckyj July 28, 2016 Follow @kniahynyckyjJuly 28, 2016 We’ve been working with a number of clients who’ve chosen a Growth Driven Design approach when refreshing their website and have seen great success. Our client successes and the challenges we’ve encountered in those successes have taught us some important lessons – the secrets of … Continue reading 3 Secrets To A Successful Growth Driven Design Implementation
by Jeff Kalter July 25, 2016July 25, 2016 “Stop selling. Start helping.” — Zig Ziglar When you’re on the phone with a business prospect, you likely have a goal of creating a sales opportunity or making a sale. Since you have quotas to meet, it’s not surprising that you’re laser focused on selling. The only … Continue reading The Secrets to Engaging Business Buyers on the Phone
by Anna Rodriguez July 5, 2016 Follow @annrodriguez021July 5, 2016 Nearly all large corporations and small businesses are on social media. Even your kids’ lemonade stand probably has a Facebook page. There’s single explanation for this trend: everyone is on social media. According to recent data, there are more than 2.3 billion active social media … Continue reading 9 Secrets To Improving Social Media Content Engagement and Performance
How do you stand out from the competition in the digital marketplace? Columnist Jason Warnock outlines three commerce strategies to help brands meet their goals and win over consumers. Jason Warnock on June 21, 2016 Multi-channel. Big data. Personalization. These are just some of the words that have been used to describe best practices for … Continue reading Secrets for digital commerce success in 2016
by Nicholas Boodram June 8, 2016June 8, 2016 You’re afraid that they’ve moved on. Aren’t you? Your engagement on other platforms isn’t growing and you’re worried that your tribe is converging somewhere else. Their attention is on Snapchat and you know it. But you’re also aware that you don’t know enough about the app to … Continue reading 10 Surprising Snapchat Secrets Every Marketer Should Know
How do you go beyond being just mobile-friendly to become mobile-first? Columnist Bryson Meunier talks to three leaders in the space to gain some insight. Bryson Meunier on June 2, 2016 Before Google’s mobile update in April of last year, 40 percent of sites were not mobile-friendly. This is why it’s so remarkable to find … Continue reading 3 big brands on the cutting edge of mobile share secrets to their mobile-first success
