Category Archives: Social Leadership

Six Tips for a Millennial-Friendly CSR (Corporate Social Responsibility) Campaign

Dorothy Crenshaw — November 16, 2017 — November 16, 2017 ractapopulous / Pixabay In 2017, Americans opened our wallets to help victims of hurricanes, fires, and other disasters and to support our most heartfelt causes. And we’re probably not finished. This year’s #givingTuesday on November 28 will likely surpass 2016’s record-breaking haul of $ 168 … Continue reading Six Tips for a Millennial-Friendly CSR (Corporate Social Responsibility) Campaign

Social Customer Service Is Changing the Face of Business

Jana Barrett — February 10, 2017 Follow @_janabarrett— February 10, 2017 Social media is changing our culture drastically. It’s easier to share information, publish ideas, and create a “personal brand.” As we do so, our lives become increasingly more public. Business has felt its impact too. Social media has introduced new marketing channels, impacted the … Continue reading Social Customer Service Is Changing the Face of Business

From the Editor’s Desk: How we work with outside contributors

How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains. Pamela Parker on October 27, 2016   I’m in charge of what may be the most mysterious part of the editorial operation at Marketing Land, MarTech Today and Search Engine Land — the … Continue reading From the Editor’s Desk: How we work with outside contributors