Molly Rigatti — March 15, 2020 With the seemingly never-ending Google algorithm updates, you may catch yourself wondering, “How does Google Search work?” Although it may be frustrating to keep track of Google’s changes, optimizations you need to make on your website, and your unpredictable traffic from organic search, there are ways you can improve … Continue reading 5 Things You Need to Know About Search & SEO Strategy
Sahin Guvenilir — March 13, 2020 A Day in a Life of a Scrum Master It’s 9:30 am. The Scrum Team gather around their team desk to hold the Daily Scrum. Jamie, one of the team members, highlights a problem that he faced (March 15, 2020): “I cannot deploy the code into the staging environment … Continue reading A Scrum Master’s Search for “The Art of the Possible”
Pauline Jakober — March 10, 2020 Some keywords garner so many clicks, you can quickly drain your budget if you use them. So you (or your marketing team) might resort to the tactic of only running those ads for an hour or two a day. I understand the problem. But limiting the amount of time … Continue reading Go Beyond Keyword-Only Targeting in Paid Search Marketing
Steven J. Wilson — March 9, 2020 Your creativity is a fragile bridge that can deliver loads of traffic to your business or crumble and fall before your content even has a chance. You need to be creative when developing your content strategies across the platforms your business uses to break through the noise and … Continue reading Is Your Creativity Holding You Back from Higher Search Rankings?
Gee Ranasinha — March 4, 2020 While social media seems to be losing some of the sociability it once had, Google seems to be taking more and more search clicks away from businesses. What on earth is going on? Back when social media channels started to gain traction with the general public (thereby putting them … Continue reading How Changes To Search and Social Media Negatively Affect Your Business
Behind The Impact Of Google Search Features On Organic Click-Through Rates by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2020 Perficient Digital released an update to its data on how Google’s search features impact click-through behavior in the search results. “All the search features Google adds to search results has a significant impact on search … Continue reading Behind The Impact Of Google Search Features On Organic Click-Through Rates
Matthew Goulart — February 28, 2020 In the age of the internet, you are living in a voice-activated world where consumers use voice search on their tablets, smartphones or voice assistants such as Google Home devices or Amazon Echo to search the web. What is Voice Search? Voice search is known as “Speech Recognition” technology … Continue reading Voice Search and Its Impact on Modern Day SEO
The key to finding success with these type of campaigns is knowing when to leverage them. Amy Bishop on February 10, 2020 at 1:36 pm Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often thought of as being really … Continue reading Paid search marketers can find success with top of funnel campaigns
Jomer Gregorio — February 7, 2020 Many sectors are seeing the year 2020 as a visionary year that’s perfect for launching new businesses, reviving shelved marketing campaigns, or renewing past digital marketing efforts. The year 2020 will bear witness to the evolution of various digital marketing strategies as voice, image, video, and semantics overtake purely … Continue reading Search Engine Optimization and Marketing Trends in 2020 [Infographic]
Randy Milanovic — February 5, 2020 A zero-click search result occurs when a user visits Google, enters a search string, and never leaves the Google ecosystem. This typically occurs because they click to YouTube, see an answer snippet, or click a link to Google Maps, etc. In theory, a zero-click search result shouldn’t be problematic … Continue reading What are Zero-Click Search Results… and Why Should I Care?
