Matthew Goulart — February 28, 2020 In the age of the internet, you are living in a voice-activated world where consumers use voice search on their tablets, smartphones or voice assistants such as Google Home devices or Amazon Echo to search the web.
What is Voice Search?
Voice search is known as “Speech Recognition” technology that utilizes voice command to accomplish an online search by saying terms verbally as an alternative of typing them into a search bar. Even though voice search was designed as a software application, it is now also being utilized as a service by small web-enabled assistants and smartphones.
As multitasking is a constant occurrence, it is almost always easier to speak than to type.
However, voice search is about more than just convenience.
Every person speaks differently to the way they type, as well as they expect different responses. Search engines must have the capacity to interpret the meaning of queries and context beyond simple keywords.
Voice search application include:
• Voice dialing
• Carrying out queries of search engines
• Launching apps and programs
• Option selection
• Requesting particular information, like a library, restaurants, etc.
• Demonstrating the details of the request
• Searching for content video or audio files
• Directory assistance
• Other local searches
In short, voice search is just a system of question-answering or even often referred to as a Personal Digital Assistant. These software applications have been designed to assist end-users in accomplishing tasks online.
These tasks include managing their schedules, playing music, answering questions, making an online booking and many more.
Impact of Voice Search on SEO
In the survey of top SEO, it may not be surprising that experts revealed that the voice search SEO is pretty high up on the list! The majority of the businesses and companies investing their money to optimize their website have based their keywords on search terms that are more often said than typed.
Although the evolution of voice search does not mean that typing commands will completely disappear, it means that digital marketing must adapt to this currently new consumer trend.
SEO is something we know it affects, and here’s how:
Length of Queries
The number of queries that are spoken differs completely from text-based ones. The text-based searches are approximately based on two to three-word lengths. While voice-activated commands can sometimes be longer than ten words. In order to adapt to these larger queries, natural language keywords must become increasingly important.
Question-Based Searches
Apart from being longer, most of the voice search queries are in the form of a question. For instance, a search that would usually be typed as “voice search and SEO”, while in voice-activated command, it might sound like this “how will search impact SEO?” Due to this, it is essential to look at keywords more in the form of a question as a part of the content strategy.
Queries with Clear Intent
As voice search queries frequently come in the form of a question, they disclose the level of purpose the user has. If you are a marketer, it’s essential to recognize these high-value queries and optimize relevant content accordingly.
Utilizing natural language in these situations is more crucial than ever because the more the keywords match with consumer searches, the higher you will rank.
Voice Search and Future of SEO
In order to be at the top level, it not only going to grow but improve as well. Machine learning and artificial intelligence are progressing at an exponential level, which means you need to optimize your SEO strategies today for voice search.
The important question that arises is, how?
While you might be thinking, “I already produce great content,” it needs to be written in a conversational tone to answer the consumer questions. Besides this, people entering text-based queries into a search engine, and people undertaking voice-activated commands are frequently looking for very different things.
With typing commands, the people are more likely to happily go further into their queries. With voice commands, the people are looking for a quick or prompt result. Your content needs to continue appealing to text-based, as well as voice-based searches.
Adapting to Voice Search
Voice technology impacting SEO in different ways, here we have a few recommended steps business can act upon accordingly:
• Google Voices prioritizes websites which are quickly loaded, so brands and companies should make sure pictures are optimized, response time is reduced, files are compressed, and the website is fully responsive.
• Content must be optimized to long-tail keywords that reflect the popular queries utilized in voice search, making sure to concentrate on natural language.
• Local information related to the services should be given to meet the increased search volume local businesses with voice commands with the assistance of Google My Business.
• Enhancing domain authority will assist with search rankings. It can also be improved by including high-quality backlinks.
Digital marketing is a vast discipline that is essential for your business in this competitive world.
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