Jake Baadsgaard — January 31, 2020 Pay-per-click (PPC) advertising is hands down one of the best ways to reach potential customers, build brand awareness and get them to buy your products or services. Over the years, platforms like Google Ads and Facebook Ads just keep improving their targeting, algorithms and everything else you need to … Continue reading Which is Better for Your Business: Paid Search or Paid Social?
Jeff Previte — January 30, 2020 Did you know that 50 percent of local search engine queries result in a store visit within one day? Local search engine optimization, or SEO, can provide significant new opportunities for businesses that rely on local customers and word of mouth (looking at you, small businesses). But it can … Continue reading How to Rank Higher in Local Search Results
Ankush Mahajan — January 22, 2020 Do you know 20% of mobile queries are voice searches? Traditional organic searches through typing words have taken a backseat in recent years. Voice searches have gained immense popularity mainly because of its speed. Searching through voice instead of typing is 3.7 times faster. It has been estimated that … Continue reading Google, How Can I Optimize My Site for Voice Search?
Justin Herring — January 16, 2020 This is one of the most common questions I receive from clients: Why does the keyword ranking report say I’m in position A for this keyword, but when I search Google live for it I’m actually in position B? Or I’m not there at all? It’s a viable question … Continue reading Keyword Ranking Report & Google Search Differ? Here’s Why
Machine-To-Machine Everything Influences Search In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, January 15, 2020 The ability to continuously analyze and extract data from search and internet-connected devices continues to grow. ABI Research calls it the concept of continuous intelligence (CI), which the research firm believes will consolidate the IoT analytics market and enable more … Continue reading Machine-To-Machine Everything Influences Search In 2020
Dave Colgate — January 13, 2020 We’ve learned a lot over the past 12 months about where the search marketing industry is heading, with some of the most significant algorithm updates in years and the ongoing evolution of some key technologies. Based on this, here are five search marketing trends that will likely define 2020: … Continue reading 5 Search Marketing Trends You Need to Know in 2020
Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 7, 2020 One in three customers will stop interacting with a brand they love after one bad experience, and nearly half will completely abandon the company after several bad interactions, according to a PwC Future … Continue reading Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study
Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic by Laurie Sullivan @lauriesullivan, January 7, 2020 Flipboard on Tuesday rolled out a native paid-content program introduced last year in beta that gives creators the opportunity to promote stories, expand audience development, and support affiliate and marketing efforts. “Think of it as … Continue reading Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Audit your website and check all the technical signals to understand how search engine algorithms are handling your content. Fili Wiese on January 3, 2020 Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your content. Below is the video transcript: … Continue reading Make it easy for search engines to rank your website in 2020
In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl. Christi Olson on January 3, 2020 Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly to search engines … Continue reading The consumer decision journey will drive paid search in 2020
