The free platform is now open to U.S. small businesses. Ginny Marvin on October 7, 2020 at 1:58 pm The Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, … Continue reading Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
Publishers Concerned About Exclusivity In Search With Google News Showcase by Laurie Sullivan @lauriesullivan, October 2, 2020 Google negotiated with and chose 200 publishers to participate in its Google News Showcase program announced Thursday, along with a $1 billion investment. But what happens to the thousands of digital blogs and publications across the Internet that … Continue reading Publishers Concerned About Exclusivity In Search With Google News Showcase
Enstine Muki September 28, 2020 Search engines constitute the most exciting source of free traffic in today’s digital business landscape. Once your content is listed on Google page one and position #1 for your main keyword, your conversion will soar (all things being equal). But there are other sources of free traffic that can keep … Continue reading 4 Ways to Drive Free Traffic to Your Blog Without Search Engines
Rachel Cunningham September 17, 2020 Organic traffic includes the visitors who arrive on your B2B website after performing a search online using a search engine. The most well-known search engine is Google, followed by Bing, DuckDuckGo, Yandex, etc. (Check out 17 great search engines you can use instead of Google if you are creeped out … Continue reading Why You Want More Organic Search Traffic to Your B2B Website
Erika Giles September 11, 2020 Website migrations are sometimes a necessary evil that businesses must carry out. They require intricate planning and thoughtful decision making to execute properly. This is because there are a lot of moving parts to consider, such as user experience, SEO, and other key factors. Luckily, you have us to help … Continue reading Website Migrations: How to Improve Search Visibility
Sahail Ashraf September 10, 2020 Google has created a resource that shows marketers how to get the most out of YouTube search. It isn’t rocket science, but we think everyone should take note. Google owns YouTube and it has proven to be an amazingly successful purchase. There is still only one real video sharing platform … Continue reading Google Lifts the Lid on How YouTube Search Works
Kristen McCormick September 8, 2020 On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their … Continue reading Google Reduces Visibility in Search Terms Report: What You Need to Know
Bob Van Rossum September 4, 2020 The key to growing your company and increasing revenue relies on having the right Chief Marketing Officer (CMO). In today’s market, what consumers are looking for is changing. Some companies are having to refocus their brand to gain the attention and loyalty of their target market. Brands that can … Continue reading CMO Executive Search Firm Explains How to Avoid a Bad CMO Hire
Jeffrey Mirro September 2, 2020 The goal of SEO is to help your website appeal to search engines, but it’s also closely linked to human behavior. Google’s algorithm considers user behavior when determining search rankings, and understanding how people interact with the search engine can help you generate more traffic to your site. Experts from … Continue reading How Do People Use Google Search
Sabrina Bomberger August 28, 2020 Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs depend on searchers clicking through … Continue reading Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects
