Category Archives: Google Algorithm

4 Ways for Digital Marketers to Prepare for a Cookie-Less Future

Paula Chiocchi September 10, 2020 In case you haven’t noticed, many browsers are now in the process of removing third-party cookies. This, combined with the guidelines set forth by new privacy regulations, means cookies can no longer be used by digital marketers to identify the behaviors and the people behind the clicks – the individuals … Continue reading 4 Ways for Digital Marketers to Prepare for a Cookie-Less Future

Google Reduces Visibility in Search Terms Report: What You Need to Know

Kristen McCormick September 8, 2020 On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their … Continue reading Google Reduces Visibility in Search Terms Report: What You Need to Know

How Google Core Algorithm Updates Could Affect Organic Visibility

Eddie Nehani July 29, 2020 Analysis of organic visibility patterns during Google core algorithm update To better understand how Google categorizes different websites, we went through the exercise of analyzing the organic visibility index for two luxury clothing brands Chanel and Dior, using SISTRIX visibility index tool. SISTRIX visibility index is based on the combination … Continue reading How Google Core Algorithm Updates Could Affect Organic Visibility

How Often is Google’s Search Algorithm Updated?

Timothy Carter July 14, 2020 As you’re likely familiar, Google uses an algorithm to populate results in its search engine results pages (SERPs). This algorithm has undergone dramatic transformations in the 20ish years its been active, and it’s still being consistently updated today. If you But just how often is Google’s algorithm updated, and what … Continue reading How Often is Google’s Search Algorithm Updated?

Why Google Will Label Fast- And Slow-Loading Websites In Chrome

Why Google Will Label Fast- And Slow-Loading Websites In Chrome by Laurie Sullivan , Staff Writer @lauriesullivan, November 12, 2019 Google said that in the future it may identify sites that load fast or slowly for users by “badging” — a term that Addy Osmani, Ben Greenstein, and Bryan McQuade used in a Chromium blog, which … Continue reading Why Google Will Label Fast- And Slow-Loading Websites In Chrome