Category Archives: Google Algorithm

New Changes to Google Ads Keyword Matching: What It Really Means

Kristen McCormick October 1, 2021 Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning why it was even announced and exactly what is different. But more so because it involves match types, which, between quotations and parentheses, exact matches and close variants, requires some … Continue reading New Changes to Google Ads Keyword Matching: What It Really Means

The effects of Google’s search choice screen, Facebook’s Aussie decision: Thursday’s daily brief

Plus, Crowdspring report finds consumers value rapport, trust from their chosen brands. Kim Davis on February 18, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading The effects of Google’s search choice screen, Facebook’s Aussie decision: Thursday’s daily brief

Think You Know How Search Works?… Think Again.

Dave Sutton November 8, 2020 Since Tim Berners-Lee published the world’s first web page back in August 1991, the Internet has grown exponentially to become the world’s greatest source of data and information. The worldwide web has transformed almost every aspect of modern life, allowing levels of interaction and forms of communication that were previously … Continue reading Think You Know How Search Works?… Think Again.

4 Ways for Digital Marketers to Prepare for a Cookie-Less Future

Paula Chiocchi September 10, 2020 In case you haven’t noticed, many browsers are now in the process of removing third-party cookies. This, combined with the guidelines set forth by new privacy regulations, means cookies can no longer be used by digital marketers to identify the behaviors and the people behind the clicks – the individuals … Continue reading 4 Ways for Digital Marketers to Prepare for a Cookie-Less Future

Google Reduces Visibility in Search Terms Report: What You Need to Know

Kristen McCormick September 8, 2020 On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their … Continue reading Google Reduces Visibility in Search Terms Report: What You Need to Know

How Google Core Algorithm Updates Could Affect Organic Visibility

Eddie Nehani July 29, 2020 Analysis of organic visibility patterns during Google core algorithm update To better understand how Google categorizes different websites, we went through the exercise of analyzing the organic visibility index for two luxury clothing brands Chanel and Dior, using SISTRIX visibility index tool. SISTRIX visibility index is based on the combination … Continue reading How Google Core Algorithm Updates Could Affect Organic Visibility

How Often is Google’s Search Algorithm Updated?

Timothy Carter July 14, 2020 As you’re likely familiar, Google uses an algorithm to populate results in its search engine results pages (SERPs). This algorithm has undergone dramatic transformations in the 20ish years its been active, and it’s still being consistently updated today. If you But just how often is Google’s algorithm updated, and what … Continue reading How Often is Google’s Search Algorithm Updated?