Dave Sutton November 8, 2020 Since Tim Berners-Lee published the world’s first web page back in August 1991, the Internet has grown exponentially to become the world’s greatest source of data and information. The worldwide web has transformed almost every aspect of modern life, allowing levels of interaction and forms of communication that were previously … Continue reading Think You Know How Search Works?… Think Again.
Paula Chiocchi September 10, 2020 In case you haven’t noticed, many browsers are now in the process of removing third-party cookies. This, combined with the guidelines set forth by new privacy regulations, means cookies can no longer be used by digital marketers to identify the behaviors and the people behind the clicks – the individuals … Continue reading 4 Ways for Digital Marketers to Prepare for a Cookie-Less Future
Kristen McCormick September 8, 2020 On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their … Continue reading Google Reduces Visibility in Search Terms Report: What You Need to Know
Jason Khoo August 26, 2020 We’ve all used Google before, we’ve all scrolled down the pages of results looking for the answers we need, and we all know that all Google SERPs have ten results. It’s common knowledge. For this reason, most SEO strategies are developed with one main goal in mind and that’s to … Continue reading 1st Page Google Results Don’t Always Have 10 Results
Eddie Nehani July 29, 2020 Analysis of organic visibility patterns during Google core algorithm update To better understand how Google categorizes different websites, we went through the exercise of analyzing the organic visibility index for two luxury clothing brands Chanel and Dior, using SISTRIX visibility index tool. SISTRIX visibility index is based on the combination … Continue reading How Google Core Algorithm Updates Could Affect Organic Visibility
Timothy Carter July 14, 2020 As you’re likely familiar, Google uses an algorithm to populate results in its search engine results pages (SERPs). This algorithm has undergone dramatic transformations in the 20ish years its been active, and it’s still being consistently updated today. If you But just how often is Google’s algorithm updated, and what … Continue reading How Often is Google’s Search Algorithm Updated?
Pam Aungst July 4, 2020 Users prefer websites that provide great user experiences. The user experience has become so important to a website’s success that Google just announced that they’ll be adding page experience criteria to their search algorithm in conjunction with Chrome’s recently released Core Web Vitals. Here’s what you need to know about … Continue reading Google’s Latest Algorithm Update
Erin McDonald — January 8, 2020 We’ve already discussed why Google My Business is such a valuable tool. Remember, 86% of consumers rely on the internet to find a local business. That’s why it’s integral to be seen on a search. Here are the essentials on how to rank high in Google My Business. How … Continue reading How to Rank High in Google My Business in 2020
Anna Bredava — January 10, 2020 According to Statista, Google’s search worldwide share reaches 88.47% as of April 2019. So when we talk about how to rank in search, we mean Google. Google regularly updates its extensive list of ranking signals, and while some signals remain critical, some may have become less important. We never … Continue reading 5 Google Ranking Factors That Really Matter
Kristina Henry — December 5, 2019 Every few years, Google announces a significant update to its organic search system. From the inclusion of semantic search in Hummingbird to the announcement of machine-learning (RankBrain). Google is trying to get better at two things: understanding the intent behind a query and understanding the language of webpages. The … Continue reading How Google’s BERT Works In SEO