Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings. Andrew Dennis on July 29, 2020 Competition is constant. No matter what business you’re in, there will always be other people competing with you for customers, subscribers, viewers, partners, etc. Even Google technically … Continue reading Search competition: Who are you really competing with?
Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias by Laurie Sullivan , Staff Writer @lauriesullivan, July 20, 2020 Patrick Danial, cofounder-CTO at Terakeet, started the company in 1998 at 18 years old by building a search engine during the early days of Google’s launch. Now he almost seems thankful that it failed. “We tried … Continue reading Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias
Timothy Carter July 14, 2020 As you’re likely familiar, Google uses an algorithm to populate results in its search engine results pages (SERPs). This algorithm has undergone dramatic transformations in the 20ish years its been active, and it’s still being consistently updated today. If you But just how often is Google’s algorithm updated, and what … Continue reading How Often is Google’s Search Algorithm Updated?
Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search by Laurie Sullivan @lauriesullivan, July 7, 2020 Smart & Final has been building a personalized ecommerce platform on its website allowing consumers to order online and either pick up at the store or have the items delivered. The grocer initially formed a … Continue reading Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search
The California Attorney General estimates compliance costs could reach $55 billion. Kathy Bushman on June 29, 2020 On Thursday, July 2, Search Engine Land contributing editor, Greg Sterling, will host a discussion about, who CCPA applies to, basic compliance rules (and penalties) and how software can help manage CCPA’s reporting requirements. The California Consumer Privacy … Continue reading Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know
Eddie Nehani June 21, 2020 The way people search the web has seen a shift with more age groups using visual search when looking to purchase online. With the major search engine and social media platforms launching visual search tools such as Google Lens, Pintrest visual search tool, Bing visual search tools, there is an … Continue reading Visual Search Can Help Local Brands Rank Better
Search Marketers Focusing More On Conversion And Revenue, Less On Ranking by Laurie Sullivan @lauriesullivan, June 16, 2020 About 10% more marketers are paying for higher visibility on Google this year compared to last. They are paying for Google Ads, Local Service Ads, and other programs, according to data released Tuesday. The Moz survey of … Continue reading Search Marketers Focusing More On Conversion And Revenue, Less On Ranking
Matthew Goulart — June 12, 2020 Did you know that the total internet users around the world make 3.5 billion searches every day on Google alone? If you include the total searches on Bing, Yahoo! and all other search engines, it will make up a much larger number. More than 90% of online experiences begin … Continue reading Organic Vs Paid Search: Explained
Jared Atchison — June 11, 2020 Do you want to increase brand awareness, boost sales, and learn valuable information about your target audience? If so, you’re in the right place. You can accomplish all of this and more by using a free Google tool called Google Search Console (GSC). There’s no doubt that Google is … Continue reading Google Search Console: 4 Benefits You Don’t Want to Miss
Language Influences Search Behavior Among Hispanic, Asian Consumers by Laurie Sullivan @lauriesullivan, June 10, 2020 Search behavior is driven by language for many Hispanic consumers. Lack of fluency or not speaking English is the top reason why U.S. Hispanic households ask a relative to search online for a product or a service, and not feeling … Continue reading Language Influences Search Behavior Among Hispanic, Asian Consumers
